License to drive: James Bond gets a new car you can't buy

An Aston Martin DB10 is shown at Pinewood Studios, Dec. 4, 2014, in Iver Heath, England.
Dave J. Hogan | Getty Images
An Aston Martin DB10 is shown at Pinewood Studios, Dec. 4, 2014, in Iver Heath, England.

James Bond is synonymous with cool gadgets, beautiful women and, of course, fast cars. This one, however, is one nobody will be able to buy.

On Thursday director Sam Mendes revealed the title of the 24th film based on Ian Fleming's iconic British spy, as well as the hero's new ride. Continuing the character's 50 year relationship with Aston Martin, Mendes worked directly with engineers and designers to create a vehicle—the DB10—specifically designed for the new film.

"To be partnering once again with EON Productions is great news for this company and for everyone around the world that loves to see Bond at the wheel of an Aston Martin," Dr. Andy Palmer, CEO of Aston Martin, said in a statement.

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There is a catch. Unlike previous models seen in Bond films, however, the DB10 will not be available to consumers. Only 10 models will be created and all of them will be used exclusively for filming.

While the new model doesn't come with a price tag, the company's 2014 DB9, starts at $183,700. Aston Martin reported earnings of £519 million ($809.35 million) in 2013 having sold only 575 vehicles. That represents a 13 percent increase in revenue from 2012.

Bond's long history with Aston Martins

The Aston Martin DB5 driven by actor Sean Connery as James Bond in the films "Goldfinger" and "Thunderball" is on display, Sept. 14, 2010, at Sotheby's in New York.
Stan Honda | AFP | Getty Images
The Aston Martin DB5 driven by actor Sean Connery as James Bond in the films "Goldfinger" and "Thunderball" is on display, Sept. 14, 2010, at Sotheby's in New York.

Aston Martin vehicles have been featured in 11 of the 23 current films, according to the company, and the upcoming "Spectre" will mark the car's twelfth appearance.

The Aston Martin DB5 turned heads in several Bond films including "Thunderball," "Casino Royale," and "Skyfall." The DB5 was released three months prior to the filming of "Goldfing,er" and sported an array of gadgets: including machine guns, smoke screen, tire slashers, and an ejector seat.

According to National Auto Dealers Association (NADA), a used 1963 DB5 can now be sold for as much as $711,100 depending on its condition.

Aston Martin's 1968 DBS from "On Her Majesty's Secret Service" was driven by George Lazenby, the second actor to play the British secret agent with a license to kill. When it was released, that model sold for $16,850, but could sell for upwards of $115,000 today.

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"The Living Daylights" introduced audiences to Timothy Dalton in the role of James Bond, and the 1985 Aston Martin V8. The car's original manufacturer's suggested retail price (MSRP) was $96,000, and its retail value remains relatively unchanged with some auctions selling the vehicle for around $100,000.

The 2002 Aston Martin V12 Vanquish, which appears in Pierce Brosnan's "Die Another Day," had a sticker price of $228,000, but has depreciated quite a bit since its release. The model now has an average retail price of $75,500.

Vehicle
Film
Original MSRP
Average Retail
1962 Sunbeam Alpine II Dr. No $2,595 $19,700
1963 Aston Martin DB5 Goldfinger, Thunderball N/A $318,600
1967 Toyota 2000 GT (LHD) You Only Live Twice N/A $960,000
1968 Aston Martin DBS On Her Majesty's Secret Service $16,850 $65,400
1974 American Motors Hornet The Man with the Golden Gun $2,849 $2,125
1976 Lotus Esprit The Spy Who Loved Me $15,990 $8,550
1985 Aston Martin V-8 The Living Daylights $96,000 $73,100
2002 Aston Martin V12 Vanquish Die Another Day $228,000 $75,500
National Auto Dealers Association

Yet despite the spy's long history with Aston Martin, Bond's first vehicle was actually a 1962 Sunbeam Alpine II. Featured in "Dr. No," the car had an MSRP of $2,595.

Today's retail value is more than ten times that: NADA estimates the Sunbeam could sell for $36,600.

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"You Only Live Twice" was set primarily in Japan. Thus the Toyota 2000 GT made an appearance in the film. The company only produced 351 models, some of which have sold at auctions for upwards of $1.1 million.

Other iconic vehicles include a 1974 AMC Hornet seen in "The Man with the Golden Gun," which has a current value of $3,775, and a 1976 Lotus Esprit S1 from "The Spy Who Loved Me," that could fetch up to $18,700.

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