As Box's CEO Aaron Levie prepares to take his company public, he knows there are many rivals, public and private, gunning for his business.
That's because there's a lot of money at stake in the corporate cloud industry. Box targets segments of markets—including storage, file sharing and content collaboration—that are worth $23 billion and will reach an estimated $32 billion by 2018, according to research firm IDC.
Given such projected growth, it's no surprise that the competition is fierce.
"It is very competitive, especially as a lot of these larger companies like Microsoft, Google and EMC have recognized that opportunity," said Daniel Ives of FBR Capital Markets. "They have aggressively gone after it from a freemium model. And that's why, going forward, it will be increasingly competitive to gain share on this enterprise piece of the market."
On Thursday evening, Box priced its IPO at $14 a share. So, who does Box need to worry about in this space?