Roadie is one of the latest entrants into the so-called sharing economy—just don't call it a delivery application.
So says CEO Marc Gorlin, who told CNBC's "Closing Bell" this week that his Atlanta-based start-up is really "a community of people that help each other out."
One of those ways is by finding ways to score its users free vittles. Roadie just set a big partnership with Waffle House after only three weeks in operation. Roadie has already seen 7,500 downloads of its service, which connects drivers and senders. Fees range from $8 to $150 and drivers get a cut to deliver goods to places they were headed anyway.
Enter Waffle House, which has offered to be a meeting place for "roadies" at its more than 1,750 locations in 25 states. The restaurant chain will also give people a free waffle when they download the app and will provide a free drink to drivers when they're on a delivery, or "gig."
"I think they're looking at driving a lot of the folks within the sort of tech-enabled millennials and that community to their stores. Driving them in there to give them a free waffle and see what else they might enjoy," Gorlin said.