Apple launched several new products Monday, including the much anticipated Apple Watch, a thinner MacBook, and a lower-priced Apple TV.
The Apple Watch—the company's most anticipated product in years—will have an 18-hour battery life, and will start at $349, with mid-range versions at $549, said CEO Tim Cook. Pre-orders start on April 10.
The company's premiere wearable allows users to, among many other things, receive calls, communicate by tapping on the interface, and features a variety of apps measuring the wearer's health and vital signs.
The Apple Watch Edition, the most expensive model, starts at $10,000. It is available in 18-karat gold or rose gold with a selection of six bands to choose from.
The announcement was made at an event in San Francisco.