Movie franchises not only look towards box office numbers for success, but how well their merchandise sells. And this is no different for the most hotly anticipated movies of the year, "The Avengers: Age of Ultron". What's different with this movie though, is that the tie-in products come as large as life.
For only 250,000 yuan ($39,929), Beast Kingdom Toys, a Taiwanese toy brand distributor, is giving Avengers fans the chance to own a life-size Iron Man statue, which comes in outfits including the Iron Patriot and the latest uniform, the Mark 43, which comes with LED lights in the eyes, chest and hands.
It's not just Iron Man getting all the limelight. Beast Kingdom offers life-size figures of other characters from the Avengers series, including Captain America for a suggested retail price of $36,732 each.
Not only this, according to news site, Comic Book Resources, Beast Kingdom has recently announced that it will release a life-size replica of Iron Man's Hulkbuster armour - standing at 9 feet and 10 inches -- for only $21,500.
The website also offers a smaller version of the Hulkbuster for $3,671, however, it's only 55cms tall.
For those who have a little extra cash to hand, Beast Kingdom offers statues of three meter high Optimus Prime and Bumblebee from the "Transformers" franchise, which they selling at a retail price of 400,000 yuan each ($63,850).
While these products may only attract the ultimate die-hard fans of The Avengers series, Hollywood will keep cashing in on the comic book franchise, as Marvel has announced its movie set list until 2019, with two more Avengers films in the works.
In 2012, the release of Marvel's original "The Avengers" smashed box offices worldwide with a total gross of $1.5 billion, making it the highest grossing film of the year.
Last December, Jeff Bock, senior box office analyst at Exhibitor Relations, an entertainment business research firm, told CNBC via email that Hollywood is "in love" with comic book movies as "superheroes are synonymous with merchandising -- the toys, the video games, the marketing tie-ins."
In terms of how well the upcoming Avengers movie, Bock told CNBC via email that "if you don't think 'The Avengers: Age of Ultron' is going to be the biggest film of the summer, you need a frontal lobotomy."
"Marvel and Disney easily have the #1 movie of the summer in their back pocket, as this is the most anticipated film of the summer. Hard to imagine the sequel will top $1.5 billion the original racked up, but as hot as Marvel is, don't be surprised," Bock added.
Augie De Blieck Jr., columnist at Comic Book Resources, said that The Avengers makes the Marvel series, telling CNBC via email that "the Marvel Cinematic Universe is structured now to build up to these Avengers movies. Avengers IS the franchise for Marvel, the most daring financial and cinematic adventure the production company makes."
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