According to Rose, a typical pattern cycle in Hollywood usually takes about three to five years before it wears itself out. He sees the current remake cycle dying out in about two years or so.
When a format appears to be working "there's a desire to produce more of them, but then it stops being differentiated from other films," Rose said. "We might see upswings here and there, but at some point the marginal return starts to look less attractive."
Remakes go back almost to the dawn of the film industry. In fact, the oldest remake on record is 1921's "Orphans of the Storm." But the concept began to pick up steam within the last decade.
The idea hit its peak between 2005 and 2006 when a record 43 remakes were released, including blockbusters like Paramount's "War of the Worlds," which grossed $234 million domestically, Warner Bros.' "Charlie and the Chocolate Factory," which made $206 million domestically and Warner Bros.' "Superman Returns," which garnered a little more than $200 million in the U.S.
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However, the industry has struggled to recreate the success of those years. With the exception of "Godzilla," which grossed $201 million in U.S. theaters last year, no remake has managed to cross the $200 million mark since 2006.
Timothy Dirks, senior editor and film historian at AMC Networks, said Hollywood is in a place right now where it simply clones and reboot whatever works.
"It's like we've got to a point where scriptwriters got tired of and decided to rehash all the old classics. They started to lack creativity," Dirks said. "It's just unbelievable ... many of these remakes are inferior to the original and totally unnecessary."
Dirks said there are ways to capitalize on prebranded content, pointing to Disney's recent focus on live-action animation, an area he called a bright spot in the revamp space.
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Disney's "Alice and Wonderland" (2010) and "Maleficent" (2014) are examples of a growing trend—capped off by this year's release of "Cinderella," according to Dirks.