If there's one place that sizzled through a portion of the country's historic cold winter temperatures this year, it's the Sunshine State.
Across key tourist destinations of Orlando, the Miami and Fort Lauderdale area and the Tampa area, Florida's hotel occupancy rates shot up during the first quarter.
Orlando, which sees more than half of the state's annual tourist visits, recently announced a new tourism record, surpassing 60 million visitors last year. This year, the city had four weeks of more than 90 percent hotel occupancy in the first quarter, versus just one week in the same period last year.
And it isn't just the cold winter months that bear fruit.
"While Orlando faces less seasonality than most, we see a lot of interest historically in the March and April time frame," George Aguel, president and CEO of Visit Orlando told CNBC.
"We believe this demand is a combination of Orlando's attractiveness, particularly to those families up north who are coming out of winter."
Airlines are other potential beneficiaries of frigid temperatures, as long as bad weather doesn't outweigh the loss in flight delays and cancellations.
According to Seth Kaplan, managing partner at Airline Weekly, JetBlue—the airline with the most Florida destinations of any U.S. airline—said at a recent investor conference that cold winter helped bookings going south. JetBlue did not immediately respond to a request from CNBC.
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"Morocco benefits when Europe has a bad winter, just as Florida benefits when the northeastern U.S. has a bad winter," Kaplan told CNBC in an interview.