A very informal and unscientific survey I conducted on the streets of London revealed a wide range of responses about the use of emojis.
"I can't remember one text message conversation I've had over the past 10 days that did not include an emoji," said a teenager who goes to school in Notting Hill.
"Once you use one emoji, you just want more and more," said an Imperial college student in London.
And it's this appetite for more emojis that has resulted in the birth of new mobile apps that offer users millions of symbols to choose from - ranging from smiley puppy dogs to 3-D fish.
"It's long been the case in Asia, where emojis have run rampant on chat platforms Kakao, Line and Wechat. In fact, buying new emoji stickers has become a new multibillion-dollar industry," said U.S. entrepreneur and Founding General Partner of Eniac Ventures, Nihal Mehta.
Over the past couple of years we've seen new apps like Emoji Free, Emoji ++, SMS Rage Faces, and KeyMoji come to market. There is even "emoticon art" that allows you to customize and create your own cartoon images.
While emojis were first used in addition to a written text…you're finding that a larger group of tech-savvy millennials are replacing words with cartoon symbols to convey a message.
This should be ringing alarm bells. My worry is not society's use of emojis to add a little fun and pizazz to a conversation, but the increasing reliance on the different smileys or hand gestures to communicate a feeling or expression.