As if U.S. retail didn't have enough battles to fight, now it has to contend with the luck of the Irish.
Dublin-based fast-fashion retailer Primark opened its first U.S. store in Boston's Downtown Crossing this month. And more expansion is on the way.
Primark previously announced plans to open stores in King of Prussia mall, just outside of Philadelphia, in November and in New York's Staten Island Mall in 2016 along with several others in Massachusetts, Connecticut, New Jersey and Pennsylvania.
Now, a New York Post report says the cheap-chic retailer is working on securing a location in Manhattan. The paper cited an anonymous source who said it's eyeing locations that are similar to competitor H&M, though the trouble is finding a space big enough.
However, a Primark spokeswoman said the only store currently planned for New York is the Staten Island location.
Primark's Boston location is four floors and covers 77,000 square feet in the former Filene's location, which has been empty since the discount retailer closed its doors in 2007.
Like it's European stores, the Boston store is big, and the prices are low—and industry analysts already see it as a looming challenge to a host of other retailers.
"We believe the flagship was easy to shop/navigate and offers a compelling one-stop shop for a busy mom, a teen interested in treasure hunting for outfits and accessories, or a father looking for functional work clothing," said Oliver Chen, a retail analyst at Cowen & Co.