The footprint for American Eagle Outfitters stateside is phenomenal, but the Pittsburgh-headquartered company has also taken its brand of Americana further afield.
So given its desire to break into Western Europe, why did American Eagle Outfitters make its debut by opening in London last year, rather than mainland Europe?
The consumer of course, says the firm's chief commercial officer. Apparently, British shoppers are the trendiest in the region.
"The U.K. is critical for our launch into the rest of Western Europe. We see this consumer as leading the trend and giving us a definite read on the way we want the consumers to work with us here," Simon Nankervis, chief commercial officer at American Eagle Outfitters, told CNBC on Wednesday.