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Kelley Blue Book

The new KBB digital campaign has driven a little under 5.2 million visits and 26.8 million page views to its website, as of last week. The company's research shows that since the campaign launched, there's been an 18 percent increase in consumer intent to visit KBB for new truck recommendations.

"In order for the company to be successful going forward, we have to be the trusted resource for the generations of people who didn't grow up with the brand," Cullen said.

Source: KBB.com