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YP

So far, YP's content has been viewed more than 14 million times on its YouTube channel, which, according to the company, is 27 percent more views than the industry average for similar content.

Its efforts led to a 22 percent increase in awareness for YP.com.

The goal was to show local businesses that the consumer buying journey today is complex, and YP could help them create a full strategy on and offline, Checchi said.

"We are there to be an advisor and a consultant and to put a full program together. That can include the print Yellow Pages, but that also includes everywhere a customer needs to be," she said.

Source: YP.com