Subway is taking its first step on the long road toward making all of its meats antibiotic free.
The fast food chain, which vowed to go antibiotic-free last October, will begin selling a rotisserie-style chicken sandwich on March 1 that is made with antibiotic-free, all white-meat chicken that has no artificial color and flavor.
Subway aims to be fully antibiotic-free in the United States by 2025. It plans to convert to chicken products that don't have antibiotics by the end of 2016, all antibiotic-free turkey products in the next two to three years, and all antibiotic-free pork and beef products between 2020 and 2025.
"We have always supported nutrition transparency, 100 percent of the time, and we've done our best to inform our customers of the nutrition values," said Lanette Kovachi, Subway's corporate dietitian. "For about 20 years now, we've put that information out there."
The company says customer demand prompted the ingredient overhaul.
Subway has been trying to burnish its image and move past the public disgrace of its longtime spokesman, Jared Fogle, who recently received a 15-year prison sentence for possessing child pornography and paying for sex with underage girls.
The restaurant brand, which has more than 27,000 restaurants in the United States, cut ties with Fogle soon after the charges came to light.