Le, a former kickboxing instructor and a brown belt in Krav Maga, the self-defense style used by the Israeli Defense Forces and U.S. law enforcement, came up with her big idea when she noticed a problem among her fellow female fighters.
"I was hearing frustrations or complaints from students and peers about finding gear that actually fit," Le recalled. "I was wearing men's stuff, and all the women's stuff on the market is pink crap. I was seeing students get injured wearing gear that wasn't right for them and thought, Would you wear shoes that didn't fit you if you were training for a marathon?"
So Le decided to do something about it. In 2015 she launched Society Nine. The start-up sells boxing gloves specially designed to fit female fighters, along with clothing and accessories that mark a stark departure from the neon, shiny spandex found on the market for women athletes.