Now that Chris DeWolfe has built a mobile game company with several of the 100 top grossing titles and $400 million in annualized revenue, he's finally ready to change the brand.
Out with SGN. In with Jam City.
The new name makes a lot more sense. Among the Los Angeles-based company's popular games are "Cookie Jam," "Juice Jam" and "Panda Jam."
DeWolfe compares the creative process of game development to that of musicians engaged in improvisational jamming.
"We're catching up with the culture of our company and the types of games we've been making," said DeWolfe, who previously co-founded MySpace and helped orchestrate the 2005 sale of the social network to News Corp. "Jam City sounded like not only a fun name but has multiple meanings for us as a company."
DeWolfe says the name came to him two years ago on a flight back from the East Coast with a number of company executives. At a meeting during their travels, someone referred to the company as SNG or GSN, DeWolfe recalls, and it wasn't the first time.