Chipotle Mexican Grill is hoping that something sweet will continue to spark sales.
The burrito chain said Tuesday on its an earnings conference call that it would be testing out its first dessert at restaurants later this month.
While many speculated that Chipotle would roll out a churro dessert, the company opted for a different Mexican sweet —
Bunuelos are fried tortilla strips with honey,
Dessert is another attempt to win back customers and
In the latest quarter, both traffic and check sales grew, which was seen as an encouraging sign. After a string of high-profile foodborne illness outbreaks, Chipotle has struggled to woo back customers despite marketing and promotions, including a three-month loyalty program called Chiptopia.