Snapchatters can now link to external websites through their snaps using a just-launched feature called Paperclip — one that many users have been wanting from the company.
To access the Paperclip function, a user clicks on the paperclip icon before sending their Snap to friends or posting on their public Story and adds their link. Viewers can swipe up to go to the external link. The linking ability will be available globally through Wednesday's update.
Links could be used to promote personal projects, encouraging people who want to build a social media empire to build a presence out on Snapchat. It could also be used for affiliate links, which give link posters revenue if a sale is completed through their link. Technically, Snap doesn't allow users to use its products for commercial purposes without its direct consent per its terms of service. However, whether it will be policing if people make money off their links remains to be seen.