Apple and Amazon are vying to buy the rights to the James Bond franchise: Report

• Apple and Amazon are bidding for the James Bond franchise film distribution rights as they bolster their original content offerings, according to The Hollywood Reporter.
• The franchise is worth $2 billion to $5 billion, according to an industry insider.

In this undated handout photo from Eon Productions, actor Daniel Craig poses as James Bond. Craig was unveiled as legendary British secret agent James Bond 007 in the 21st Bond film Casino Royale.

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Apple and Amazon want the James Bond franchise to call their platforms home, according to a report in The Hollywood Reporter.

As Apple and Amazon expand their original content businesses, the two companies are seeking to own the distribution for more big name franchises and buzzworthy upcoming projects. Sources told The Hollywood Reporter the two tech giants are pursuing the James Bond franchise distribution rights.

The rights previously belonged to Sony, expiring with the release of "Spectre" in 2015. An industry insider told The Hollywood Reporter the Bond franchise is worth $2 billion to $5 billion.

Amazon and Apple are facing competition for James Bond from Warner Bros. (which is currently strongest contender), Sony, MGM, Universal and Fox. Sources told The Hollywood Reporter Amazon and Apple are willing to pay around the same amount as Warner.

Apple and Amazon did not immediately respond to requests for comment.

Note: Universal Studios and CNBC are owned by Comcast.

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