Concept cars create the most buzz at the Detroit Auto Show, providing the surprise element -- and the flashy music and lights.
With 800,000 visitors expected, companies will gauge whether their newest offerings satisfy consumer demands.
Two crossovers and a luxury coupe have everyone buzzing at the Detroit Auto Show.
Volkswagen is going after the mid-size sport utility vehicle market, Jonathan Browning, VW of America CEO, told CNBC.
Americans are "willing again to reward themselves," Bentley President Christophe Georges told CNBC Monday from the Detroit Auto Show.
Ford's turnaround plan is "clearly working," Ford CEO Alan Mulally said in a First on CNBC interview on Monday from the Detroit Auto Show.
BMW showed its new Concept 4 Series Coupe to CNBC at the Detroit Auto Show, saying it has "so much more substance" than its 3 Series predecessor.
It almost didn’t happen. Between General Motors’ bankruptcy and plenty of internal debate, the seventh-generation Chevrolet Corvette nearly failed to materialize. But after a two-year delay, the C7 is finally ready to make its tire-spinning debut.
In addition to unveiling dozens of new cars, the Detroit show features a new Nissan display, the largest Toyota display ever, and a new 30,000-square-foot atrium.
CNBC's Phil LeBeau talks with Carlos Ghosn, CEO of Nissan Motor, about the company's "struggles" with its Leaf model and the future of the automotive industry.
CNBC's Phil LeBeau highlights 3 new concept vehicles that have the automobile industry buzzing at the Detroit Auto Show. (1:52)
Attention car lovers, the newest Corvette is out and it's 'red hot.' Phil LeBeau has the big reveal from the Detroit Auto Show. (0:39)