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Lee Iacocca

About the Show

Lee Iacocca, the quintessential brash CEO of the 1980s, revamped the American automotive industry. The son of an Italian immigrant who owned a hot dog stand in Pennsylvania, Iacocca was instilled with his family’s ethic of hard work. He secured a coveted spot as a student engineer at the Ford Motor Company, but sales was his passion and propelled his career to the presidency of the company. A visionary who had a hand in every aspect of the business, Iacocca often clashed with Henry Ford II and was eventually fired. But Ford’s loss was Chrysler’s gain. Iacocca engineered a transformation that brought Chrysler from the brink of bankruptcy to the most envied of the Big Three automakers. He was so respected as an executive that his 1984 autobiography became a best seller. Profits from the book went to diabetes research, a cause Iacocca has worked tirelessly for after losing his first wife to the disease in 1983.

Web Extras

  • Lee Iacocca's Favorite Cars of All Time Monday, 8 Aug 2011 | 11:40 AM ET
    Lee Iacocca, the quintessential brash chief executive of the 1980s, revamped the American automotive industry. From his first gig as a student engineer at Ford Motor, all the way up to CEO at Chrysler, his passion, vision, and love of the automobile created some of the most memorable and most successful car stories in the U.S.Here, we take a look at this auto-industry titan's favorite vehicles of all time.

    Lee Iacocca, the quintessential brash CEO of the 1980s, revamped the American automotive industry. Here, we take a look at this auto-industry titan's favorite vehicles of all time.

  • CNBC Titans: Jay Leno on Lee Iacocca     Friday, 5 Aug 2011 | 6:01 AM ET

    Jay Leno, who is a class car collector, describes Lee Iacocca's legacy.

  • CNBC Titans: Lee Iacocca     Friday, 5 Aug 2011 | 6:02 AM ET

    Jay Leno, comedian and class car collector, discusses the essence of Lee Iacocca.

  • The Ford Mustang Design     Wednesday, 3 Aug 2011 | 5:01 AM ET

    Hal Sperlich, former vp of car operations at Ford, reveals the inside story on how engineers created the classic Ford Mustang.

  • The Mustang Legacy     Wednesday, 3 Aug 2011 | 5:09 AM ET

    Author Bob Fria on Iacocca's first impression of the car that would become his legacy.

  • Marketing the Mustang     Wednesday, 3 Aug 2011 | 5:10 AM ET

    Author Bob Fria tells how Henry Ford II's nephew generated excitement for the Mustang.

  • Saving Chrysler     Wednesday, 3 Aug 2011 | 5:06 AM ET

    Former Congressman James Blanchard describes his battle in convincing fellow Congressmen to support bailing out Chrysler Corporation in 1979.

  • Lee Iacocca and Ford     Wednesday, 3 Aug 2011 | 5:08 AM ET

    Automotive Journalist Doron Levin reflects on Lee Iacocca's fatal mistake at Ford after becoming president of the company.

  • The Minivan     Wednesday, 3 Aug 2011 | 5:02 AM ET

    Hal Sperlich explains the fascinating evolution of the minivan, from its conception at Ford to its eventual creation at Chrysler.

  • Henry Ford II     Wednesday, 3 Aug 2011 | 5:03 AM ET

    Former automotive executive Hal Sperlich talks about the power wielded by Henry Ford II.

  • The Auto Crisis Past and Present     Wednesday, 3 Aug 2011 | 5:05 AM ET

    Chrysler CEO Sergio Marchionne draws some parallels between Detroit's current automotive crisis and Lee Iacocca's experience in the 1980s.