Sports Business


  • Hanes Still A Big Part Of Jordan's Endorsement Roster Wednesday, 9 Sep 2009 | 12:05 PM ET
    Michael Jordan

    Michael Jordan will go down not only as one of the greatest athletes of all time, but he’ll likely be remembered as the greatest endorser of all time. As Jordan gets inducted into the Naismith Memorial Basketball Hall of Fame this weekend, those brands that have paid to stay with them over the years are still happy for the association.

  • Phelps Re-Signs With Speedo Through 2013 Wednesday, 9 Sep 2009 | 9:15 AM ET
    Michael Phelps

    Speedo announced this morning that 14-time gold medalist Michael Phelps will continue to endorse the brand through 2013. We sat down with Phelps and Joe Gromek, CEO of Warnaco, Speedo’s parent company to talk about the deal and the swimsuit industry.

  • How Much is Oudin Worth? Tuesday, 8 Sep 2009 | 12:39 PM ET
    Melanie Oudin

    Despite a run in Wimbledon that included a win over Jelena Jankovic, very few people knew of 17-year-old American tennis player Melanie Oudin when the US Open started last Monday. In fact, when she opened the NASDAQ that day, she didn't need security to get her around in the city and she wasn't hounded by autograph seekers. What a difference a week makes.

  • Lenny Dykstra Strikes Out Tuesday, 1 Sep 2009 | 8:08 PM ET

    A bankruptcy judge today ordered that former baseball player Lenny Dykstra lose control of his Chapter 11 bankruptcy, and that management of his financial affairs be handed over to a court appointed trustee.

  • CNBC's Sports Twitter Rankings (Aug '09) Tuesday, 1 Sep 2009 | 10:39 AM ET

    The fourth month of our rankings turned out to be more challenging, as the summer seemed to neutralize many of the sporting world's best tweeters

  • Former Tennis Prodigy Young Is Getting Old Monday, 31 Aug 2009 | 6:27 PM ET

    Five years ago, ESPN dispatched me to Lexington, Ky., to see this 15-year-old tennis prodigy named Donald Young, the kid who no one could beat. Today, five years and three weeks later, I'm among the throng of reporters at the US Open, most writing the "Death of A Prodigy" story.

  • Eight Rules To Remember About Memorabilia Monday, 31 Aug 2009 | 2:22 PM ET

    Some love Mickey--Mouse that is. Others worship Mickey-- as in Mantle. But to make a profit off of your passion, you have to know what you’re doing.

  • Taking On The World's No. 2 Monday, 31 Aug 2009 | 12:27 PM ET

    Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world. The topic was Fred Perry, the British clothing brand that sponsors him...After we got through with the business, I challenged Murray to get on the court with me.

  • Exclusive: Favre, Vick At Top Of Jersey List Monday, 31 Aug 2009 | 12:16 PM ET
    NFL Jerseys

    Perhaps the most interesting jersey sales list of all time has hit our desk at CNBC...Brett Favre Vikings jerseys now top the list at No. 1...And despite being passed over by big retailer Dick's Sporting Goods, Michael Vick's Philadelphia Eagles jerseys sold well enough to make their debut at No. 4.

  • Yankee Stadium

    Those expecting to hear of a price gouge for Yankees postseason tickets might be surprised. It's not coming.

  • ESPN 'Nude' Issue Rumors Surface With Danica Thursday, 27 Aug 2009 | 5:41 PM ET

    Late last night, the popular blog SportsByBrooks published this headline:"Danica To Bare It All For ESPN Mag's "Nude" IssueThe headline and the story got our attention because it was the first name that had surfaced after the announcement of The Body Issue was made in June. We put forth our top top 10 men and women at the time who we thought might decide to take it all off, even though ESPN The Magazine editors were clear that this was not a condition of appearing in the publication.

  • Whose College Jerseys Are For Sale? Thursday, 27 Aug 2009 | 3:31 PM ET
    Tim Tebow Jersey

    Every year, college athletes are marketed in stores when their programs give their specific numbers to the companies to make their uniforms to sell at retail. We looked took the Associated Press Top 25 preseason football poll and went to the official Web site stores of the teams to find out whose jerseys are being sold this year. This list probably isn’t perfect because it was hard to eliminate past players who wore jerseys that are still being sold (no names on back). Only one Web site, named the players with the jerseys -- Iowa.

  • Less Is More For Moore, But For How Long? Wednesday, 26 Aug 2009 | 4:49 PM ET
    Ryan Moore

    Ryan Moore was one of the most heralded golfers in amateur history, so when he turned pro in 2005, all the major companies were after him. By all accounts, Moore cashed in pretty nicely with deals from Oakley and Ping, but the two got a discount because they were the brands that Moore felt most comfortable with.

  • One-On-One With Roger Federer Wednesday, 26 Aug 2009 | 3:13 PM ET

    This morning, I stopped by a regulation tennis court set up in Manhattan by Nike and talked with Roger Federer about his lack of sweat while playing, his outfits and the health of the game.

  • Are Recent Airline Deals Unethical Sponsorships? Tuesday, 25 Aug 2009 | 10:44 AM ET

    Yesterday, AirTran  announced that the airline was now the official airline of the Atlanta Falcons. The deal includes signage in the Georgia Dome, a Falcons themed plane and use of Falcons players in their advertising. The one thing it didn’t include? Actually flying the team.

  • Fantasy Football Insurance: Good Or Bad? Tuesday, 25 Aug 2009 | 10:05 AM ET
    Fantasy Football

    An insurance company in Long Island is offering insurance on your fantasy football season. And we can’t say we here at “SportsBiz” are too surprised.

  • Stock Flop as Four-Day Rally Fizzles Monday, 24 Aug 2009 | 5:37 PM ET

    The rally on Wall Street fizzled Monday, snapping a four-day streak that sent stocks up more than 4 percent. The Dow ended pretty much flat, while the Nasdaq and S&P 500 shed 0.1 percent.

  • Rose Has Potentially Lost Millions From Ban Monday, 24 Aug 2009 | 11:44 AM ET
    Pete Rose

    Twenty years ago, when then commissioner Bart Giamatti banned Pete Rose from baseball, he not only ruined his chance to be inducted into Cooperstown’s hallowed halls, but also hurt his revenue stream.

  • Stocks Extend Winning Streak; Banks Lead Monday, 24 Aug 2009 | 11:10 AM ET

    Stocks opened higher Monday, extending their recent winning streak, with world shares hitting 10-month highs on hopes that the global economic recovery is picking up steam.

  • Futures Rise as World Shares Hit 10-Month High Monday, 24 Aug 2009 | 8:17 AM ET

    Stock index futures pointed to yet another positive open for Wall Street Monday, with world shares hitting 10-month highs on hopes that the global economic recovery is picking up steam.

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