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  • Bryant And Under Armour Part Ways Monday, 26 Jul 2010 | 2:11 PM ET
    Dez Bryant

    In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armour sponsored.

  • RIP Cooperstown? Friday, 23 Jul 2010 | 12:39 PM ET

    This weekend, Andre Dawson, umpire Doug Harvey and manager Whitey Herzog will be inducted into the Baseball Hall of Fame in Cooperstown. Not exactly a group that will draw a crowd. And that's Cooperstown's problem.

  • Modern Warfare 2

    Digital distribution has been a hot topic in the video game industry for years – with developers, publishers and retailers trying to forecast when it will become a real threat to traditional brick and mortar stores. New data, however, shows that time might be closer than many were expecting.

  • The Man Behind The Most Famous Sign In Sports Thursday, 22 Jul 2010 | 3:50 PM ET
    Fenway Park

    In the world of sports, the Citgo sign has a special place. Aside from serving as a navigational landmark to Boston’s population and tourists that visit, the sign makes its way into the Fenway Park panorama by its seemingly perfect placement over the Green Monster in left field.

  • The Elliptical For The Rich, Tai Chi For The Poor Thursday, 22 Jul 2010 | 11:51 AM ET

    Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler. Here are my top 10 highlights.

  • How The Tests Work And What They Measure Thursday, 22 Jul 2010 | 9:40 AM ET

    Forget about stress tests as a way of gauging the health of Europe's banking sector. Instead you should look to the biggest-spending soccer team, according to Jim O'Neill, chief global economist for Goldman Sachs.

  • Michael Jordan

    The surprises keep coming from the folks at 2KSports, who shocked the video gaming world in last month when it revealed that the cover of its new NBA basketball game would have Michael Jordan on it.

  • SpongeTech Story Becomes A Cautionary Tale Wednesday, 21 Jul 2010 | 1:38 PM ET
    Spongetech banner at Citi Field

    In the midst of the economic crisis, sports teams were in need of sponsorship dollars. So they jumped at a company that was willing to bail almost all of them out. The deals came at a recessionary discount, in some cases with a generous payment plan and, perhaps most importantly, with very few questions asked about the company. The story isn’t completely over yet, but in the annals of sports marketing, it’s pretty apparent that the SpongeTech story will go down as one of the industry’s most cautionary tales.

  • Is The NCAA Really Boasting About Agent Regulation? Tuesday, 20 Jul 2010 | 1:49 PM ET
    College Football

    With agent investigations now taking place at North Carolina, South Carolina and Florida, the NCAA is telling us that its investigative team is getting more tips and acting on them now more than ever before. Puhleeze. The NCAA hasn't been interested in monitoring agent conduct for a quarter of a century.

  • LeBron James

    Will parents in Cleveland approve of their children sleeping on LeBron James? That question will be answered in the coming months, as American Signature, the company that signed the former Cleveland Cavaliers star in February, has confirmed to CNBC that it will continue with its plans to launch a collection of items inspired by James.

  • Tony Romo Tackles Business Friday, 16 Jul 2010 | 3:33 PM ET
    Tony Romo

    Tony Romo, quarterback for the Dallas Cowboys football team, is in Lake Tahoe with Maria Bartiromo at the American Century Championship. He's among one of the favorites to win the tournament after coming in at second place last year.

  • Tiger’s Sponsors Need Woods To Win Now Friday, 16 Jul 2010 | 2:56 PM ET
    Tiger Woods

    No matter how far Tiger fell, true marketing insiders continued to tell me that he’d be able to make some sort of marketing comeback as long as he started winning.

  • Daly Gives Adidas A Free Ride Thursday, 15 Jul 2010 | 4:28 PM ET
    US golfer John Daly watches his drive from the 15th tee during his opening round on the first day of the British Open Golf Championship.

    Given today’s six-under par performance at the British Open, John Daly’s career isn’t done yet, but when it is, it will go down in sports marketing lore. In the history of sports, there has never been an athlete that has been sponsored by more companies and yet, for Daly, it has been either feast or famine.

  • Golden State Warriors Sell for Record $450 Million Thursday, 15 Jul 2010 | 1:23 PM ET

    Joe Lacob, managing partner at private equity firm Kleiner Perkins, and Peter Guber, chairman of Mandalay Entertainment, have won the bid for the NBA's Golden State Warriors, a source close to the sale has told CNBC.

  • Octopus Predictions? There's an App for That Thursday, 15 Jul 2010 | 9:20 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    Paul the Octopus made his name by trumping well-established investment banks' predictions about which team will win the World Cup.

  • Islanders Sign Official Cupcake Deal Wednesday, 14 Jul 2010 | 3:38 PM ET
    New York Islanders cupcakes

    Among the standard sports sponsorship categories it is not, but the New York Islanders have signed an official cupcake supplier. The tale is, as you might have guessed, not as vanilla as most sponsorship deals.

  • Did LeBron James Really Hurt His Brand? Wednesday, 14 Jul 2010 | 1:38 PM ET
    LeBron James

    It seemed like an interesting idea: Have the biggest of free agents in LeBron James announce the decision on where he’ll next sign on national television. But there was something in the way it went down that didn’t work out for James. Is it possible that James, who had built a marketing empire over seven years, took a hit with the public way of announcing that he was going to the Miami Heat?

  • Knicks Sell Out Of Season Tickets Wednesday, 14 Jul 2010 | 10:36 AM ET
    Amar'e Stoudemire New York Knicks jersery

    The New York Knicks didn't get LeBron. But team officials did get something else: A season ticket sellout. CNBC has learned that the Knicks have now started a waitlist after selling out its allotment of season tickets for this upcoming season.

  • Economists Claim Better Record than Paul the Octopus Wednesday, 14 Jul 2010 | 5:03 AM ET
    An octopus named Paul sits on a box decorated with a Spanish flag and a shell inside on July 9, 2010 at the Sea Life aquarium in Oberhausen, western Germany. Paul's task is to decide in favour of one of the shells hidden in boxes with the flags of the Netherlands and Spain to act thus as oracle for the upcoming final match of the FIFA Football World Cup between the two countries on July 11, 2010. Paul, the 'psychic' octopus, who had predicted well the result of six German matches earlier in the

    A German economic think tank said it has a stronger record for calling soccer games and a better foundation for its picks than an octopus who became an international celebrity for picking World Cup winners.

  • Agent Recalls Negotiating With "The Boss" Tuesday, 13 Jul 2010 | 3:27 PM ET
    George Steinbrenner at the 79th MLB All-Star Game at Yankee Stadium

    Earlier today, New York Yankees owner George Steinbrenner passed away at the age of 80. What was it like to negotiate with George Steinbrenner? What was he like as a person? For those questions, we went to Tom Reich, a longtime baseball agent who represented some of the biggest players in the game in the 70s and 80s and negotiated against but also went on to become good friends with The Boss. This is Tom’s take, in his own words, on the larger-than-life baseball owner.

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