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  • At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

  • How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

  • This Valentine's Day: Kill Germs and Romance Monday, 7 Feb 2011 | 11:42 AM ET

    Just in time for Valentine's Day, Clorox is releasing a study showing that dirty thoughts can lead to dirty consequences. According the study, bachelor and bacherlorette pads are hotbeds of sex — germ sex.

  • Financial Super Bowl Fallout From Bad Weather? Friday, 4 Feb 2011 | 3:49 PM ET
    An American Airlines jet taxis to a gate after an overnight ice storm forced the closure of DFW International Airport on February 1, 2011 in Dallas, Texas.

    The horrible weather week that was called by Dallas meteorologists as the worst week in 15 years definitely put a smacking on the Super Bowl economy.

  • My Twitter Headline Contest Inks A Prize Sponsor Friday, 4 Feb 2011 | 1:00 PM ET
    Darren Rovell's Big Game Twitter Headline Contest

    The folks at Sony's Columbia/Epic label are giving the winner of the contest two tickets to see Harry Connick Jr. live in Boston at the end of April.

  • Official Rules: Darren Rovell’s Headline Contest Friday, 4 Feb 2011 | 12:54 PM ET
    Darren Rovell's Big Game Twitter Headline Contest

    PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.

  • Geoff's Son Jack

    I haven't seen a single Bud Light ad, but I've already decided that my favorite commercial during Sunday's game will be this one from VW.

  • VW Uses ‘The Force’ to Score Super Bowl Winner Friday, 4 Feb 2011 | 10:42 AM ET
    Darth Vader

    In a crowded field of Super Bowl ads for the car companies, Volkswagen has scored early with a commercial attracting scores of viewers before it even airs during the game Sunday.

  • What's On: Cairo, Jobs and Pro Athletes Gone Bust Friday, 4 Feb 2011 | 7:59 AM ET

    See what's happening, who's talking and what will be making headlines on Friday's Squawk on the Street.

  • Audi

    I hope the Super Bowl will be as exciting as expected. The commercials, that is. USA Today reports that six automakers will create a traffic jam during commercial breaks on Sunday, promoting nine different brands.

  • CNBC Poll: Business of the Super Bowl 2011 Thursday, 3 Feb 2011 | 12:16 PM ET

    With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?

  • Weather Will Affect Super Bowl Economics Thursday, 3 Feb 2011 | 10:35 AM ET

    It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.

  • New York Mets

    Lawyers representing Sterling Equities, whose principals Fred Wilpon and Saul Katz also own the New York Mets, said Wednesday that the lawsuit that is being built against their clients by Madoff bankruptcy trustee Irving Picard is without merit.

  • Madoff Had Wide Role in Mets’ Finances Wednesday, 2 Feb 2011 | 8:31 AM ET

    “Bernie was part of the business plan for the Mets,” according to a former employee of the team, reports 'The New York Times.'

  • Budget Crunch Sidelines New Super-Stadium Projects Wednesday, 2 Feb 2011 | 7:38 AM ET
    Dallas Cowboys Stadium

    Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.

  • CNBC Poll: Business of the Super Bowl 2011 Wednesday, 2 Feb 2011 | 7:08 AM ET

    For some, the Super Bowl is as much about the TV commercials as the sporting contest—unless, of course, your favorite team is on the field.  Still, with all the commercials, is the game too long?

  • Why I’m Flying Back From Dallas For The Super Bowl Tuesday, 1 Feb 2011 | 4:46 PM ET
    Dallas Cowboys Stadium

    If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

  • Football, Hollywood Style Tuesday, 1 Feb 2011 | 4:32 PM ET

    You know you're in La-La land when you don't have an NFL team, you don't have an NFL-approved stadium, but you do have the most enormous branding deal ever.

  • Sports Jersey Business Rife With Counterfeiting Tuesday, 1 Feb 2011 | 12:53 PM ET
    A man arranging fake NBA jerseys on sale at a market.

    Counterfeiting costs American businesses alone more than $200 billion and, not surprisingly, the sports apparel counterfeiting business is continuing to grow.

  • Rob Neyer

    The baseball columnist known for his in-depth analysis loved by baseball’s stat lovers told CNBC.com he is headed to SB Nation, a network of 295 sports blogs with more than 500 contributors that has raised nearly $24 million in funding since it was started by Tyler Bleszinski and his AthleticsNation blog in 2003.

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