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  • NBA's Stern Troubled By Healthy Players Sitting On Bench Wednesday, 14 Apr 2010 | 3:33 PM ET
    Shaquille O'Neal and LeBron James of the Cleveland Cavaliers

    LeBron James won’t be playing against the Atlanta Hawks tonight. He’ll be resting up for the playoffs, just as he did on Sunday against the Orlando Magic. But does LeBron deserve to rest?

  • Mickelson’s Krispy Kreme Stop A Social Media Hit Wednesday, 14 Apr 2010 | 11:54 AM ET
    Masters champion Phil Mickelson showing up at an Augusta Krispy Kreme the day after he won.

    This Monday, after waking up from his Masters victory, Phil Mickelson drove — in his green jacket — to a Krispy Kreme in Augusta, Ga., and ordered some doughnuts.  It makes for a pretty cool story and would have gotten picked up by a few outlets. But what made the story a social media phenomenon was the picture.

  • Saints Are NFL's Top Sellers Wednesday, 14 Apr 2010 | 10:30 AM ET
    New Orleans Saints  after returning a interception for touchdown against of the Indianapolis Colts during Super Bowl XLIV at Sun Life Stadium in Miami Gardens, Florida.

    Who dat at the top of the NFL merchandise sales list? It’s the New Orleans Saints. Dat’s who. The Super Bowl champions sold the most licensed product in the league on NFLShop.com this fiscal year, which runs from April 1, 2009 to March 31, 2010. What’s amazing about this is the fact that the team has never even ranked in the Top 10 in sales in its entire history.

  • Is Logo Toast The Next Big Thing? Tuesday, 13 Apr 2010 | 3:31 PM ET

    Josh Fink built his Pangea Brands business around high-end licensed sports products. But the discovery of a Hello Kitty branded piece of toast in Japan might have changed around how his Boston-based company does business.

  • Famous Sports Scams Tuesday, 13 Apr 2010 | 2:25 PM ET

    Tomorrow night at 9 p.m. ET, CNBC's "American Greed" will feature Kirk Wright, a hedge fund manager who stole more than $150 million from his clients, including some NFL players.

  • Food Maker Drops Roethlisberger Tuesday, 13 Apr 2010 | 1:20 PM ET
    Ben Roethlisberger

    Maligned Pittsburgh Steelers quarterback Ben Roethlisberger has lost one of his two endorsement deals.

  • New Era at Wrigley Field Monday, 12 Apr 2010 | 3:47 PM ET

    I'm here at Wrigley Field all day for the Cubs home opener. It's the first for new Cubs owner Tom Ricketts, who bought the team for $845 million in October.

  • How Golfsmith Pays Off Its Bet On Mickelson Monday, 12 Apr 2010 | 8:59 AM ET
    Angel Cabrera of Argentina presents Phil Mickelson with the green jacket during the green jacket presentation after the final round of the 2010 Masters Tournament at Augusta National Golf Club in Augusta, Georgia.

    You've probably heard about it by now. By virtue of Phil Mickelson winning the Masters, golf retailer Golfsmith will be giving away $1 million in new Callaway drivers...It sounds outrageous, but it's actually good business. Why?

  • Roddick To Endorse New Sports Beverage Friday, 9 Apr 2010 | 2:49 PM ET
    Aqiss 59ml bottles

    Top ranked American tennis player Andy Roddick has a new sponsor in his bag. The 27-year-old, who took the title at the Sony Ericsson in Miami last week and is now ranked seventh in the world, will be the main spokesman for a new sports beverage called Aqiss.

  • Masters Product Buzz: Fred’s Shoes Friday, 9 Apr 2010 | 11:30 AM ET
    ECCO 2010 Golf Street Premier Moonless Black Chili Shoe.

    At 50 years old, Fred Couples entered today as the surprised leader after the first round of the Masters.

  • One-on-One with Tiger's Agent Friday, 9 Apr 2010 | 10:09 AM ET
    Tiger Woods walks alongside his manager Mark Steinberg of IMG during a practice round prior to the start of THE TOUR Championship at East Lake Golf Club in Atlanta, Georgia.

    This morning, I briefly spoke to Mark Steinberg, Tiger's agent and senior vice president and global managing director of IMG golf. Our first topic was the Nike ad that has generated so much buzz.

  • Following Tiger At The Masters Thursday, 8 Apr 2010 | 4:47 PM ET
    Tiger Woods

    Shortly after Tiger teed off this afternoon, I had to devise my strategy to follow him. Having been at my share of tournaments, I knew the way to go was to camp out at a hole where I could see Tiger tee off, putt and then walk in a fairway without taking too many steps. For me, that was the sixth hole.

  • QUIZ: What Do You Know About Famous Tax Evaders? Thursday, 8 Apr 2010 | 12:11 PM ET

    Take our tax evasion quiz to find out about the evaders and scammers who thought they could fool the IRS and get away with it.

  • Augusta’s Chairman Rebukes Woods Thursday, 8 Apr 2010 | 10:23 AM ET
    William Porter Payne

    The annual Masters address by the chairman of the Augusta National Golf Club is usually a routine, even humdrum, affair. The principal topic of conversation is often the speed of the greens, and the closest thing to controversy is the yearly refusal to discuss whether the club will some day include a woman as a member. On Wednesday, Billy Payne, who has led Augusta National since 2006, did something unprecedented.

  • Tiger Ad Touches Nerve Thursday, 8 Apr 2010 | 9:41 AM ET
    The Nike ad featuring Tiger Woods, seen here, will premiere tonight.

    No one does advertising like Nike and the company proved it again yesterday when the Tiger ad it unveiled was a spot that not a single company in the world besides them would dare to do.

  • Nike to Run New Tiger Woods Ad Tonight Wednesday, 7 Apr 2010 | 5:56 PM ET
    The Nike ad featuring Tiger Woods, seen here, will premiere tonight.

    Nike has confirmed to CNBC that it will run a new ad tonight featuring Tiger Woods on two networks—on ESPN between 6 and 7:30 pm New York time and on the Golf Channel between 6 and 7 pm.

  • Sports Betting Hedge Fund Becomes Reality Wednesday, 7 Apr 2010 | 12:39 PM ET
    Mark Cuban

    Five and a half years ago, Dallas Mavericks owner Mark Cuban caused quite a stir when he announced on his blog his intentions to launch a sports betting hedge fund. Cuban argued that betting on sports, due to the amount of information available, was much easier than betting on the stock market.

  • Cash Finally Flies On Masters Tickets Wednesday, 7 Apr 2010 | 8:55 AM ET
    Tickets scalpers look for badges along Washington Road in front of Augusta National Golf Club.

    Around 4 p.m. yesterday, near the door of a vacant formal wear store close to the gates of Augusta National, a ticket broker had a stack of $20 and $100 bills so large it took him more than a minute to count it. Folks, the Tiger Woods Masters ticket bump has finally arrived.

  • Tiger Woods Video Game Sees 'Strong Interest': EA Tuesday, 6 Apr 2010 | 4:17 PM ET

    There has been no drop-off in business since Tiger Woods’ scandal and our latest video game—Tiger Woods PGA Tour 11—will aim to draw sales from an uncommon group of audience, said Peter Moore, president of Electronic Arts Sports.

  • Playing With Tiger Is Worth Millions  Tuesday, 6 Apr 2010 | 2:02 PM ET
    Tiger Woods hits a shot as fans look on during a practice round prior to the 2010 Masters Tournament at Augusta National Golf Club.

    There’s little doubt that this week’s Masters in Augusta, Ga., will be the most-watched golf tournament of all-time.

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