Don't look now, but U.S. soccer is achieving major goals. MLS attendance outranks the NBA and NHL, and the league hopes to reach 24 teams by 2020.» Read More
New York Knicks guard Nate Robinson is quickly turning into a marketing icon. After all, it's hard to avoid the little guy when he puts up 30 points every night.
Earlier today, I spoke with PGA Tour commissioner Tim Finchem about golf and the economy and Capitol Hill's reaction to bailed out banks sponsoring tournaments.
A couple months ago, we were surprised to see that the NBA awarded the exclusive rights to its trading card business to Italian company Panini. Today, Panini announced it has acquired Donruss Playoff, the second oldest card company in the United States.
As of this morning, the average Final Four ticket on StubHub is going for $446. How cheap is that? Well, here are the last three averages from the secondary ticket company.
Our Darren Rovell has been all over the decision by Kellogg's to not renew a contract with Olympian Michael Phelps, a contract which put the swimmer's face on boxes of Corn Flakes and Frosted Flakes.
Some of the biggest endorsers of Adidas never went to college. So the shoe and apparel company is hoping to grab attention by putting college jerseys on the four players who went straight from high school to the NBA.
The company continues to breach contracts as its assets are frozen due to the SEC probe and that means that anyone that has a deal with Stanford can disassociate from the firm.
Stanford Financial logos will no longer be featured on the back walls of the tennis courts at the Sony Ericsson Open at the end of the month, CNBC has learned.
When Kellogg’s announced last month that they would not renew Olympic swimmer Michael Phelps, they issued a statement essentially saying that his pot-smoking ways didn’t jive with the values of their company.
The Web site connected to the foundation of the world's best golfer has pulled the logo of Stanford Financial off its site.
In the past, this site has served as a watchdog of sorts for bad sports commercials. Well, unfortunately for the people at DirecTV, they might want to reconsider making some changes to their "Mega March Madness" package commercial.
Yesterday, the Dallas Cowboys unveiled the first finished luxury suite at their new stadium. To save time and money, they might want to stop work on some of those, including the league’s first ever field level suites.
A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”
Thanks to Alex Rodriguez, talk of performance-enhancing drugs has swallowed up all the spring training talk. And while fans say that the use of drugs bothers them, it doesn't bother them enough to stay away from the ballpark.
Many people are fans of Vince Offer, the ShamWow! guy who is now offering up the Slap Chop. The big laugh line in the Slap Chop commercial is "you're going to love my nuts." Tune in at 36 seconds in to hear the phrase.
We’ve all heard of bulletin board material. It usually happens when a player or coach on an opposing team says something to insult the team they are going to play.
Any fan hoping to make fun of New York Yankees third baseman Alex Rodriguez can no longer get a No. 13 Yankees jersey with the word "A-Fraud" on the back.
In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.
I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.
A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.