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  • The energy category is a huge business. Red Bull sold 4.2 billion cans in 2010 and 5-Hour Energy is now a $1 billion brand. With that in mind, serial entrepreneurs, Warren Struhl and Jesse Itzler are launching a new company PUREBRANDS, whose first product is called Sheets energy strips.

  • Another Huge TV Deal Proves Sports Is King Tuesday, 3 May 2011 | 2:07 PM ET
    Pac-12 Conference

    The Pac-10/12 will be announcing a 12-year television deal with Fox and ESPN reportedly worth $3 billion. How is possible? Easy. Sports are the best bet on the entire television landscape. People get sick of sitcoms, reality shows and soap operas, but fans don't lose interest in a sport.

  • Most of us listen to the voice or at best do a mumble, but tonight, do yourself a favor and sing the thing. I'm talking about the National Anthem and God Bless America. Thanks to the killing of Osama Bin Laden last night, tonight's renditions before sporting events seem to have a little more meaning. If you're in the stands, sing it. If you're at home, sing it.

  • A fan blows a vuvuzela at the 2010 FIFA World Cup.

    Nothing inspires more passion in Brazil than soccer.  But the nation is dramatically behind schedule in putting in place the infrastructure required for when 600,000 visitors descend on the country.

  • Athletes Looking To Meat As Performance Enhancer Wednesday, 27 Apr 2011 | 3:13 PM ET
    USWM Steak

    On a group of small farms in Monticello, Mo., John Wood is doing his part to revolutionize how meat is marketed. He's specifically pitching his US Wellness Meats, from steaks to ground beef, to athletes.

  • Stubhub

    Last week, we interviewed Ticketmaster CEO Nathan Hubbard right after the company's announcement of dynamic ticketing. Since tickets are such a big part of being a sports fan, we're continuing that series today — an interview with the CEO of StubHub, Chris Tsakalakis.

  • Is Cryotherapy the Next Trend in Athlete Recovery? Tuesday, 26 Apr 2011 | 10:34 AM ET

    For years, elite athletes have been getting into ice baths to reduce swelling and aid recovery. Eric Rauscher isn't going to argue that the ice baths aren't helpful, he just thinks he has a better solution.

  • Judge's NFL Ruling Leads To More Uncertainty Tuesday, 26 Apr 2011 | 8:53 AM ET

    I want to tell you that Monday's ruling ordering the lockout to be lifted means football this upcoming season, but I can't. I don't know. And it's not as if I haven't asked. I've called as many lawyers as I could in between 6 p.m. and midnight last night.

  • Chad Ochocinco

    Last week, despite the labor battle, NFL commissioner Roger Goodell called an NFL player. He didn't just call any player. He called Cincinnati Bengals wide receiver Chad Ochocinco, who promptly tweeted about the conversation, saying it was an "amazing surprise." Goodell's choice was a good one, as it turns out that Chad Ochocinco is the most influential sports personality in the online world.

  • US President Barack Obama and Brazilian President Dilma Rousseff

    "In the past, Brazil's reach has always exceeded its grasp," says one former U.S. official. "It always saw itself as a leader, but has been frustrated that the world saw it another way. The Brazilian economy is developing to the point where it does have the global heft that people have to take it seriously."

  • Kobe Bryant looks to pass the ball around Trevor Ariza in Game 3 of the Western Conference Quarterfinals

    On Friday, during the Lakers-Hornets playoff game in New Orleans, a fan won a contest. He hit a layup, a foul shot, a three pointer and a half court shot to win what might be the worst prize in NBA promotion history: A year supply of 7-Up.

  • One-on-One With Ticketmaster CEO on Dynamic Pricing Thursday, 21 Apr 2011 | 4:57 PM ET

    Earlier this week, Ticketmaster  announced that it was partnering with a company called MarketShare to bring dynamic pricing to the tickets it sells. We've seen plenty of variable ticket pricing in which teams set different tiered prices based on what team they are playing, but dynamic pricing is more like airline pricing...

  • Dodgers Mess Isn’t Over; Expect McCourt to Fight Thursday, 21 Apr 2011 | 10:09 AM ET
    Dodger Stadium

    On Wednesday, Major League Baseball commissioner Bud Selig announced that the league would be taking over financial control of the Dodgers by appointing a representative to oversee its actions.

  • Which Sports Do More Americans Participate In? Wednesday, 20 Apr 2011 | 4:34 PM ET
    Boston Marathon

    The Sporting Goods Manufacturers Association has put out its list of sport by sport participation in the United States. This is one of these lists that each year I'm completely fascinated with. So here is the best of the best from 2010.

  • Does a Madden Cover Athlete Really Matter To Sales? Tuesday, 19 Apr 2011 | 3:43 PM ET

    This year, the folks at Electronic Arts let fans decide who was going to be on the Madden '12 cover. They took one player from each team and have had a vote to get down to the final cover athlete.

  • Insider Breakdown Of Poker's Black Friday Monday, 18 Apr 2011 | 3:06 PM ET
    Online gambling

    The owners of the biggest online poker sites were arrested in the United States after the FBI alleged that the sites laundered money and defrauded banks to get around gambling laws. We sat down with poker agent Brian Balsbaugh, the most knowledgeable poker authority we know to break down the ramifications.

  • By The Numbers: Spring Game Attendance Monday, 18 Apr 2011 | 9:35 AM ET

    The worst college football you will ever see is a spring game. Nothing about it is real football, but the game where teams play themselves draw crowds because fans are so excited to see something after a three month absence.

  • Twitter

    I had seen the light. It was blinking. And it was calling my name. It wanted me to click. It wanted to show me the new tweets I had waiting for me. I had to resist. At 10:30 pm last Monday night, I began a voluntary six-day vacation from Twitter dubbed a "Tweetcation."

  • Knicks Driving Secondary Playoff Ticket Market Friday, 15 Apr 2011 | 3:50 PM ET

    TBA

  • ‘Performance’ Bed Sheets Go Nationwide Friday, 15 Apr 2011 | 1:25 PM ET

    For as long as there have been bedrooms, there have been products built on the promise of enhancing consumers “performance” in them. Now two former women’s basketball coaches are putting a different spin on the concept.

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