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  • Lingerie Football League Tryouts Video Tuesday, 19 May 2009 | 9:29 AM ET

    As expected, there was plenty of interest in our Lingerie Football League story yesterday. So we're offering a Web extra featuring some of the best action from the tryouts in Chicago on Friday.

  • Dana White: UFC More Valuable Than Last Year Monday, 18 May 2009 | 9:26 PM ET

    I just spoke to UFC president Dana White, who was on our show "CNBC Reports" tonight. White said that he believes that, despite the recession, the UFC brand is more valuable than it was a year ago.

  • "Raw" and NBA Playoff Game Conflict Monday, 18 May 2009 | 4:53 PM ET

    On Saturday, the NBA announced that Game 4 of the Western Conference Finals would take place at 9 p.m. ET.

  • NFL Owners Interested In Lingerie Football? Monday, 18 May 2009 | 4:12 PM ET

    This afternoon, we interviewed Mitch Mortaza, founder of the Lingerie Football League, to talk about the launching of his dream.

  • New MLB Caps Honor Veterans Monday, 18 May 2009 | 10:51 AM ET
    2009 New Era Cap Authentic Collection “Stars and Stripes” cap

    As part of a celebration of veterans, Major League Baseball players will wear hats that feature the American flag inside team logos on Memorial Day, through July 4th weekend as well as on Sept. 11.

  • Borel Should Pick Third Horse Monday, 18 May 2009 | 10:10 AM ET

    Rachel Alexandra’s win in the Preakness means that we’ll have another year without a Triple Crown. So many believe that Belmont and ABC's most marketable play is to hope that the fabulous filly comes back for the third leg in New York in a couple weeks.

  • At risk is not only Ramirez’ legacy, who was (and may very well still turn out to be) a sure-thing Hall of Famer but also his brand as a hitting savant and that of the Dodgers as a wholesome franchise, one of the most potent brands in all of sports and particularly in the tradition-rich national pastime, writes Ray Kotcher, CEO, Ketchum Public Relations.

  • The High Cost Of A Dream: World's Strongest Man Friday, 15 May 2009 | 9:55 AM ET
    World's Strongest Man

    Some kids grew up idolizing Reggie Jackson, Dr. J or Joe Montana. Gerard Benderoth's idols were Magnus Ver Magnusson, Riku Kiri and Bill Kazmeier.

  • Nora Tobin Answers Our Call Thursday, 14 May 2009 | 10:31 AM ET
    FRS advertisement

    Last week, we called attention to the ad that is sweeping the Internet by storm. If you cruise around enough, you've seen it. It's a picture of a woman named Nora Tobin and she's endorsing a brand called FRS Energy.

  • Old Yankee Stadium Seat Sales Brisk Wednesday, 13 May 2009 | 3:09 PM ET
    Yankee Stadium Seats

    The folks at Steiner Sports just reported some pretty amazing numbers to us. Since the New York Yankees and Steiner announced their sale yesterday, they've sold 1,500 pairs (3,000 seats) of old Yankee Stadium seats.

  • Sports Movie Firms Growing Wednesday, 13 May 2009 | 12:04 PM ET
    Hollywood Sign

    As Hollywood has taken on more sports movies in recent years, a growing niche of full service helpers has emerged.

  • Old Yankee Stadium Memorabilia Prices Set Tuesday, 12 May 2009 | 11:00 AM ET
    Yankee Seat

    We just got all the prices for the old Yankee Stadium memorabilia sale, which is starting today and is being conducted by the Yankees and Steiner Sports.

  • Why Are We Staring At Nora Tobin? Monday, 11 May 2009 | 4:19 PM ET
    FRS advertisement

    I'm obviously visiting my own blog here plenty of times each day just to make sure everything looks good. So I was caught off-guard when I saw an ad for FRS energy drink that didn't feature the usual endorser, Lance Armstrong.

  • Sports Ad Of The Week: Mount Sinai Monday, 11 May 2009 | 11:32 AM ET
    Mount Sinai Ad

    If a company is going to put an ad in a magazine these days, it better catch the reader's eye quickly. Well, congratulations to the folks at Mount Sinai, who got me to stop while paging through the New York Times Magazine yesterday.

  • Nike Features Kobe & LeBron As Puppets Monday, 11 May 2009 | 11:00 AM ET

    Two weeks ago, we heard Nike was going to roll out these puppets of Kobe and LeBron for playoff ads. Thanks to the folks at First Cuts, we were pointed to the ad.

  • Would You Name Your Kid Madden? Monday, 11 May 2009 | 9:51 AM ET
    Baby Names

    Late last week, the Social Security Administration revealed the top 1000 baby names in the United States for 2008. And not surprisingly, people continued to name their kids after pop culture icons, including athletes.

  • Yankees Selling Old Stadium Memorabilia Saturday, 9 May 2009 | 3:28 PM ET
    Yankee Stadium

    There has been plenty of talk about per game costs of some of the best seats in the new Yankee Stadium, but how much will an actual seat from the old stadium cost?

  • The Biggest Loser: Dale Earnhardt Jr. Friday, 8 May 2009 | 1:18 PM ET
    Dale Earnhardt Jr.

    Dale Earnhardt Jr. wouldn't exactly recognize Victory Lane if he drove right into it. Over the last 110 races, Earnhardt Jr. has won only twice.

  • Dodgers: Mannywood Section Done Thursday, 7 May 2009 | 10:26 PM ET
    Manny Ramirez

    In a matter of weeks, They sold nearly 5,000 seats in a section in left field that has been traditionally hard to sell by naming it after their most popular player, but the Los Angeles Dodgers did the obvious on Thursday evening and declared Mannywood dead.

  • What Happens To Mannywood? Thursday, 7 May 2009 | 1:43 PM ET
    Manny Ramirez

    It was just a couple weeks ago that the Los Angeles Dodgers announced a "Mannywood" section at Dodger Stadium.....But what happens now. Now that Ramirez has tested positive for performance-enhancing drugs and can't come back on the field until July 3 due to a 50-game suspension?

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