Marketing and advertising executive Mike Jackson of Phelps Agency, shares his opinions on the advertiser's position and responsibility for image issues like those going on at the NFL.» Read More
For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.
ESPN is going all out for the World Cup. They've sent 300 employees to South Africa and will, for the first time ever, broadcast all 64 games from the host site. I talked to John Skipper, the ESPN's executive vice president for content, about the push.
The World Cup is big business ... though not so much in America. Saturday, however, the U.S. men's soccer team takes on England, and I will watch! Ok, I promise to watch for at least ten minutes. To prepare myself for the experience, I've been reading up on the event
It's official, I am no musician. The African trumpet, otherwise known as the vuvuzela, has been my downfall.
Barry Frank knows more about TV rights money than just about anyone. And the executive vice president for IMG Media who has negotiated a slew of television deals in his years in the business has this to say about adding the 16-team conference that is developing with the Pac-10: The math might not work.
The idea of a toning shoe softly came into the American marketplace in 2008. A year later, it had blossomed into a $300 million business. This year, projections have the business at an astounding $1.5 billion.
Do you know your Laduma from your Vuvuzela? Your Diski from your Makarapa? And why is everyone in Johannesburg screaming Bafana Bafana at me?
Today, Nike announced that it is bringing the world's best basketball teams to New York City for something called the World Basketball Festival. I spoke to Nike Brand president Charlie Denson about the event and about other topics.
Get fit quick infomercial products and videos have been around for a long time. But it’s a safe bet that when we look back on the industry 20 years from now, P90X might be considered the gold standard. In the last couple years, the 12-DVD workout program, which includes a nutrition and workout guide, has turned into a $200 million franchise.
With an incredible 14-strikeout win in his much heralded debut, the business of Stephen Strasburg can only heat up from here.
Now we know. Golden Tate is quite a fan of Top Pot Doughnut's Maple Bars. If you haven't heard by now, the Seattle Seahawks rookie was cited for trespassing after he and his friend snuck in through an open back door at one of the Washington-based chains.
Powerful protein supplements manufacturers like Muscle Milk and Myoplex were on an incredible trajectory, benefiting strongly from the workout world philosophy that protein building was not only good for energy but for recovery. But a damning Consumer Reports investigation threatens to cripple the burgeoning business that is a big part of the $2.7 billion sports nutrition marketplace.
No matter how much fans want a certain player, the bottom line for the bottom line is that most players don’t pay for themselves. When they do, they’re usually rookies, who have low salaries and they are playing for a team that isn’t particularly doing well at the box office.
Last month, I wrote about how companies and PR executives weren’t making the cut when it came to getting the attention of reporters in this world of increasing clutter. As an example of a company doing it right, I talked about Jack Daniels announcing its new partnership with golfer Trevor Immelman by putting my name on a bottle of Gentleman Jack, with a note from Immelman himself.
Lost in the talk of the formation of college football mega conferences led by the Pac-10 and the Big 10 is that bigger isn’t necessarily more profitable. Yes, there are certain teams that will make sense for both conferences, but let’s not forget that we’re dividing money here.
I'll admit it: I've got World Cup fever already. The quadrennial tournament kicks off on Friday, and I'm adrift in a sea of speculation with fellow soccer-minded colleagues.
Three weeks ago, Steve Jamison walked into to John Wooden's condo not sure what to expect from the 99-year-old coaching legend. Jamison, who has written eight books with Wooden since 1997, knew that it was touch and go at Wooden's age.
Cleveland, a city that has lost its share of celebrities to New York — John D. Rockefeller and George M. Steinbrenner come to mind — is desperate to keep LeBron James, the N.B.A. All-Star who is up for free agency next month. But New York City, the capital of advertising, is fighting hard to lure him-and his economic impact- to one of its teams.
Did you know that the Belmont was on this weekend? Even if you are a sports fan who enjoys the Triple Crown, we forgive you if you forgot. Neither the winner of the Derby (Super Saver) nor the Preakness (Lookin' At Lucky) is even running in the race.
Everyone talks about the T206 Honus Wagner card and the 1952 Mickey Mantle rookie card, but in baseball lore, Ken Griffey’s 1989 Upper Deck card is the defining card of the business. With the help of Beckett's Chris Olds and Tracy Hackler, I came up with a slideshow of the Top 10 Most Iconic Baseball Cards.
Get the best of CNBC in your inbox