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  • Golf Digest Resumes Relationship With Tiger Tuesday, 10 Aug 2010 | 2:11 PM ET

    After a seven issue hiatus, Golf Digest has resumed its editorial relationship with Tiger Woods. CNBC has learned that the golf publication, which suspended the golfer’s monthly instructional tips on Dec. 21, includes tips by Woods in the September issue, which hits newsstands today.

  • Frosted Flakes Gets More Free Publicity From Shaq Tuesday, 10 Aug 2010 | 1:19 PM ET

    Shaquille O’Neal has had his share of endorsements over the years — his longest standing deal is his seven-year tenure as the main spokesman for Icy Hot. But Shaq, at his introduction as a new member of the Boston Celtics on Tuesday, continued to mention Kellogg’s Frosted Flakes, a brand that he’s never gotten any money from.

  • Team Asks Fans To Name Their Ticket Price Tuesday, 10 Aug 2010 | 11:46 AM ET
    Florida Panthers announced their “Perfect Plan" on their website.

    You’ve heard of teams going with variable pricing or last-minute gameday pricing, but you’ve never heard of teams asking fans to name their price. That is until this week, when the Florida Panthers announced their "Perfect Plan." Pick a place in the arena where you want season tickets. Take a look at the retail price. Then, just like Priceline, name your price. Within 24 hours, the team will get back to you to tell you if it was accepted or not.

  • With Number Change, LeBron Changes Signature Monday, 9 Aug 2010 | 3:18 PM ET

    Anyone who has seen LeBron James’ signature knows that he begins his signature with an “L” and “B” that look like his uniform number “23.” But with his number changing to “6,” James has now changed his John Hancock to a more traditional beginning — adding the number at the end of his name.

  • PGA Tour's Problem: No Watching Tiger Unravel Monday, 9 Aug 2010 | 12:11 PM ET
    Tiger Woods

    The PGA Tour would benefit if they could have shown the train wreck from this weekend, but they can’t. If Woods isn’t playing well—and his best non-major finish was T19 at the Memorial in June—he doesn’t make it into the live television window.

  • Lenny Dykstra

    On a day that lawyers for JP Morgan Chase said was "really, really, really gonna be Mr. Dykstra's last chance" to make any case for himself in bankruptcy court, it really, really, really wasn't.

  • New York Knicks forward Amar’e Stoudemire garnered a lot of attention in recent weeks for his trip to Israel and the comments that he’d be practicing Judaism, including eating kosher and observing the Jewish holidays.

  • CNBC’s College Football All-Name Team Friday, 6 Aug 2010 | 12:20 PM ET

    It’s that time of year again, where we comb the rosters of the BCS conference schools and find the names that stick out. It’s a tough task and it requires hours of scrutiny, which is why I employed my assistant James Kaminsky to narrow down the list from hundreds to the final 33 names. In order to be eligible, you just have to have creative parents — that’s all folks.

  • Rascals To Recreate Famous Gaedel At-Bat Thursday, 5 Aug 2010 | 2:53 PM ET

    One minor league team is intent on re-living Eddie Gaedel’s moment. On Aug. 19, the independent River City Rascals will recreate the famous moment as part of its  “Salute to Bill Veeck and St. Louis Baseball History Night.”

  • Jerry Garcia Night Already A Big Success Thursday, 5 Aug 2010 | 12:44 PM ET
    Jerry Garcia Bobblehead

    For the first couple years of the San Francisco Giants new ballpark, games sold out routinely. The Giants still fill AT&T Park to 89 percent capacity, but in a drive to pull in a greater crowd, they’ve started to gain momentum by hosting special nights that generate buzz unlike any other Major League team has.

  • Did Texas Rangers Sell For Too Much? Thursday, 5 Aug 2010 | 10:29 AM ET
    Texas Rangers ball hat

    More than 15 hours after the auction for the Texas Rangers began in bankruptcy court in Fort Worth yesterday, Chuck Greenberg and Nolan Ryan had bested out Mark Cuban for the rights to own, subject to Major League Baseball’s approval, the Texas Rangers. According to USA Today’s Bob Nightengale, in a bar in downtown Fort Worth, Greenberg toasted his attorneys, partners and friends in the early morning hours and said the words, “Finally.”

  • Is Matt Leinart Still Marketable? Wednesday, 4 Aug 2010 | 3:21 PM ET
    Matt Leinart

    When Matt Leinart showed up to Arizona Cardinals camp this week, he was wearing a different logo on his feet. The Nikes that he had been affiliated for his four years at USC and his first four years in the NFL had been quietly replaced by Reeboks.

  • Alex Rodriguez

    There has been less fanfare surrounding Alex Rodriguez' quest for 600 home runs, but fans have still spent plenty of money trying to see — or catch — the milestone, which was hit this afternoon.

  • 15 Pro Athletes Turned Entrepreneurs Wednesday, 4 Aug 2010 | 12:40 PM ET
    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous. Athletes are becoming known for their entrepreneurship and savvy business deals—earning more off the playing field than on. From personalized apparel to multimillion dollar investment companies, see why these athletes truly “score” in the business world.

    In today’s sports-crazed world, athletes like Lebron James and Tony Hawk have quickly become household names. But it’s not just their sport that’s making them famous.

  • When The Heat Get Hot, Employees Are On Fire Tuesday, 3 Aug 2010 | 1:42 PM ET
    (L-R) Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced at the HEAT Summer of 2010 Welcome Event at AmericanAirlines Arena on July 9, 2010 in Miami, Florida.

    On Friday, the Miami Heat fired its season ticket staff of about 30 people. The team’s reasoning was simple –- tickets were so hot, they sold out. They didn’t need a staff to sell anything.

  • QUIZ: George Foreman Tuesday, 3 Aug 2010 | 11:31 AM ET

    How much do you know about modern-day Renaissance man George Foreman? Take our quiz and find out.

  • Upper Deck Still Believes James Is Worth King's Ransom Tuesday, 3 Aug 2010 | 10:20 AM ET
    LeBron James

    LeBron James’ image might have taken a hit this offseason, but the folks at Upper Deck don’t think that collectors will stay away. Upper Deck spokesman Terry Melia told CNBC that James signed photos and basketballs at his “King’s Academy Basketball Camp” in San Diego on Saturday.

  • Nike Fights Back Against Toning Shoes: Will It Win? Monday, 2 Aug 2010 | 2:56 PM ET
    Skechers Resistance Runners hit shelves in July.

    Over the past couple months, shoe and apparel giant Nike has been beaten down for its seemingly stubborn refusal to enter the toning shoe market, which is projected to surpass $1 billion in sales in 2010. After all, it’s the reason why its share in the women’s shoe market has declined.

  • K-Swiss Uses Fictional Kenny Powers In Ads Monday, 2 Aug 2010 | 10:35 AM ET

    Willie Mays Hays and his Indians team made a commercial imploring American Express customers not to “steal home without it” in the movie “Major League.” And Jamie Foxx’s Willie Beamon character was pitching MetRX in “Any Given Sunday.” But those ads were using fictional characters in a fictional setting. But how about using a fictional character in a real setting?

  • Fans Think NFL Tickets Are Worth More This Year Friday, 30 Jul 2010 | 3:38 PM ET

    At this time last year, the average NFL ticket was being listed by fans on the secondary market for $154. This year, according to ticket search engine FanSnap, the average NFL ticket is being listed for $252.

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