Singapore Airlines
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Singapore Airlines, caught between the rapid emergence of Gulf carriers and low cost Asian rivals, is attempting a big strategy overhaul to revive growth.
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Singapore Airlines, caught between the rapid emergence of Gulf carriers and low cost Asian rivals, is attempting a big strategy overhaul to revive growth.
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Singapore Airlines has increased its stake in Virgin Australia to 19.9 percent, boosting its influence at the carrier at a time of industry jostling.
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Australia's competition regulator has granted Virgin Australia approval to take control of loss-making rival Tiger Australia in a move that will ramp up competition for Qantas Airways.
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Siva Govindasamy, Asia Managing Editor at Flight Global says that as headwinds cloud the premium air travel market, SIA is shifting some of its flights to regional carrier SilkAir.
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Cash-rich Singapore Airlines will likely need acquisitions or more partnerships as it reshapes its strategy to tap into the fast growing Asian markets and to counter stiff competition from Middle Eastern carriers.
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Delta Air Lines agreed to buy a 49 percent stake in Virgin Atlantic, creating a joint venture that would expand Delta's access to London's Heathrow Airport and increase competition in the lucrative transatlantic market.