Singapore Airlines, caught between the rapid emergence of Gulf carriers and low cost Asian rivals, is attempting a big strategy overhaul to revive growth.
Singapore Airlines has increased its stake in Virgin Australia to 19.9 percent, boosting its influence at the carrier at a time of industry jostling.
Australia's competition regulator has granted Virgin Australia approval to take control of loss-making rival Tiger Australia in a move that will ramp up competition for Qantas Airways.
Siva Govindasamy, Asia Managing Editor at Flight Global says that as headwinds cloud the premium air travel market, SIA is shifting some of its flights to regional carrier SilkAir.
Cash-rich Singapore Airlines will likely need acquisitions or more partnerships as it reshapes its strategy to tap into the fast growing Asian markets and to counter stiff competition from Middle Eastern carriers.
Delta Air Lines agreed to buy a 49 percent stake in Virgin Atlantic, creating a joint venture that would expand Delta's access to London's Heathrow Airport and increase competition in the lucrative transatlantic market.
Timothy Ross, Head of Asia Pacific Transport Research, Credit Suisse says that soaring energy prices is a core issue and is the reason for his underweight call on the sector
Timothy Ross, Head of Asia Pacific Transport Research at Credit Suisse, says there is a lack of direction at Singapore Airlines, adding that the carrier needs to rejig its positioning as it loses market share to Middle East based airlines and low cost carriers.
As airlines continue to grapple with high fuel costs, falling freight rates and declining passenger yields, Timothy Ross, Head of Asia Pacific Transport Research, Credit Suisse warned that the earnings environment could be even worse than back in 2008.
Campbell Wilson, CEO, Scoot discusses what differentiates the airline from other low-cost competitors.
Azran Osman-Rani, CEO, AirAsia X, says there is a huge demand for low-cost travel within the Asia-Pacific region. He talks of the country's launch of a service to Sydney.
Mark Webb, regional aviation analyst, HSBC, says now is the best time to pick up beaten down premium Asia airlines stocks, such as Cathay Pacific and Singapore Airlines due to long-term growth strength.
Kara Ordway, FX Strategist at City Index thinks that investors should be long SGD vs USD right now.