The thousands of new cted devices featured at CES will have massive ripple effects. There's no question that constant connectivity will drive use of Facebook and Twitter, which will in turn shift billions of advertising to social and mobile platforms.
And it's created a huge opportunity for Salesforce, which offers brands tools to manage social marketing and interactions. CEO Marc Benioff spoke exclusively to CNBC at his company's booth at CES, a "Social Media Command Center" with dozens of screens showing how Salesforce analyzes tweets, turning chatter into data about trends.