Facebook's Big Announcement
1:18 PM/ET: OK, here's where Zuckerberg says the best is yet to come.
Right now Graph search just focuses on people, photos, interests and places -- more down the line.
Bottom line- instead of having to search the Internet, people can search THEIR internet.
Who does this compete with? Google. No question.
Why search for a restaurant or hotel on Google if you can see where your Facebook friends have gone.
1:15 PM/ET: Zuckerberg is showing a photo of his two main developers, and is showing a video of what it looks like...
"My friends who live in Palo Alto.".... "Photos of my friends."
1:13 PM/ET: Zuckerberg is explaining how this announcement is different than web search. Instead of delivering links with answers, this is just delivering ANSWERS... Like which of my friends live in San Francisco?
Zuckerberg says we spent a long time working on this.
He gets a big laugh from saying that what distinguishes Graph Search is filters.
1:11 PM/ET: This is truly social search. Zuckerberg says they don't want to let people search the web, they want to help people search the social graph... And that graph is huge.
Here comes the PRIVACY piece. The challenge of graph search is that every piece of info has different privacy controls.
The screen behind Zuck says "You can only search content that has been shared with you."
Facebook is trying to address how its content is different from the broad web and make that unique content searchable.
1:09 PM/ET: Zuck says three pillars- one is News Feed, what's going on, second is timeline, who is this person. Third pillar -- what is that? Things my friends like? Places my friends like?
Check out Facebook.com/graphsearch
Zuckerberg says what's most interesting are tools to allow people to search their friends.
This is NOT web search.