The term "binge viewing" first entered the mainstream when Netflix started talking about the way people streamed its content—entire seasons at a time. Now Comcast is embracing the trend, bringing TV networks on board to host a "watchathon."
The company has wrangled more than 30 TV networks into offering more than 3,500 shows for free and on-demand for its Xfinity Watchathon the week of March 25. Comcast is opening the doors to premium content, giving XFinity subscribers access to channels not included in their subscriptions, including top shows from HBO, Showtime, and Starz, as well as AMC and others.