Sony's Playstation 3 isn't just a gaming destination and entertainment hub, it's also a retail powerhouse, with direct access to consumers at 20,000 retailers and with 31 million fans on Facebook and 1.7 million Twitter followers.
PS3 is now in the 7th year of its lifecycle, and with PS4 not in stores until November, the company is doing all it can to leverage the power of social media to keep fans engaged and grow its user base ahead of the launch.
Sony Computer Entertainment America President and CEO Jack Tretton spoke at the Global Retailing Conference 2013. We caught up with him there to talk about how retail is changing and how Playstation is leveraging its massive social network to reach consumers.
"I think we've got more informed retail associates than we've ever had before so they're real advocates for our brand," Tretton said.
PlayStation has spent the past 5-6 years growing its online community.