When Sandia Chang lived in New York a few years ago, she had a favorite way of dining with her friends.
"We used to collect great wines; we were sort of wine geeks. We'd always get together and go somewhere where you could bring your own wine. So we'd always end up at some Chinese food place in Chinatown, a pizzeria in Brooklyn or some brassiere down in the East Village."
Being a self-proclaimed "wine geek," Chang's usual fare of spaghetti bolognese was rarely accompanied with cheap vino. Instead, she would enjoy a bottle of Sassicaia, usually sold for $800 in fine restaurants.
"It was always simple food, but we'd always crack open a great wine with it. That drastic difference in things makes it fun and cool," Chang says.
It was this chasm between the casual and classy that encouraged Chang to open Bubbledogs in London last year: a 40-seat bar/restaurant that serves gourmet hot dogs with a selection of grower champagnes and sparkling wines.
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It is certainly a niche market in London - a city fast-becoming a capital obsessed with high-end fast-food.