Fourteen and a half months after its disastrous initial public offering, Facebook came within four cents Tuesday of its IPO $38 mark. Why now?
1. Mobile Games Publishing, a program Facebook announced Monday that will help small and midsize developers distribute their games.
Though just a pilot program, Mobile Games illustrates steps Facebook is taking to generate revenue from areas outside advertising. Taking a cut of partners' gaming revenue, the company will deliver targeted ads, analytics tools and the ability to work with Facebook's gaming department.