Advertising rates on network television and for TV show viewing online will soon be the same, "so we won't care where you watch," CBS Chief Executive Leslie Moonves told CNBC on Wednesday.
Moonves—fresh from his network's win over Time Warner Cable in their contract dispute—predicted in a "Squawk Box" interview that ad parity could come in three to five years. "If you go on a college campus today, most of the kids are watching their shows online."
That's why CBS had pushed back so hard on Time Warner Cable over digital rights. "One of the things that we won," he said, "is the ability to slice and dice our content all over the place. To put it on Netflix, to put it on Amazon, to let people binge-view."
CBS also got TWC to pay higher network retransmission fees. "We are the No. 1 network ... for 10 of the last 11 years," Moonves said. "Don't you think we should get fair value for that?"