GO
Loading...

Forget the iPhone 5S, let's talk about the iPhone 6

Monday, 7 Oct 2013 | 12:42 PM ET
Getty Images

Sales of Apple's iPhone 5S have been impressive so far, but an iPhone 6 next year will likely give the company an even bigger boost, according to an analyst report.

(Read more: Apple's still got it: New iPhones ring up record sales)

Apple's iPhone 6 will likely be larger than the current models, featuring a display screen that is 4.8-inches, which will prompt more people who are available for an upgrade to purchase the device, said Peter Misek, an equity analyst at Jefferies, in a note. The latest models are 4-inches.

(Read more: Apple, China Mobile deal may be coming soon)

"Also the ecosystem is excited about the iPhone 6, which we feel is warranted. We think the stock will appreciate ahead of the iPhone 6 launch," he said in his note.

Misek, who recently returned from a trip to Asia where he met with Apple's suppliers, increased his price target for Apple from $425 to $600 and increased his rating for the stock to buy from hold.

(Read more: Why an iWatch may not be as big as the iPhone)

Upping Apple to buy
Jefferies upgraded Apple to buy from hold with a price rating of $600 from $424. Peter Misek, senior tech analyst at Jefferies, breaks down the call.

Previously, Misek feared Apple's gross margins would shrink because of increased costs from suppliers, but after his trip he said they have become more lenient on pricing.

"In contrast to earlier this year when suppliers boasted that Apple would not be able to push them around anymore, they are now scrambling to be in Apple's supply chain as competitor ramps have not gone as planned," he said in his note.

(Read more: How Apple has changed since Steve Jobs)

Misek estimates that there will be 85 million iPhones eligible for an upgrade by the time the iPhone 6 launches--which he expects to happen next September. In addition, the 5 million to 10 million customers who passed on the iPhone 5S, iPhone 5C cycle may upgrade at that time.

"A poor iPhone 5s/5c cycle means a bigger upgrade opportunity for the iPhone 6," he wrote. The larger screen and the estimated number of current Apple users expected to upgrade to an iPhone 6 next year will boost the company in 2015, he said.

However, Misek notes that while Apple's iPhone 5S remains in demand, the company is actually cutting orders for the less-expensive iPhone 5C because of slow sales. He estimates the company is cutting orders from 30 million to between 15 million and 20 million. And he said Apple may cut the price of the device to boost sales.

By CNBC's Cadie Thompson. Follow her on Twitter @CadieThompson.

  Price   Change %Change
AAPL
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.