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Selling the vision

It takes a wide-ranging skill set to be a successful entrepreneur. Your product has to be good, has to fill a niche, address a problem.

Many entrepreneurs may have those boxes checked but fall short when it comes to selling the vision to an investor. It may be the greatest thing since sliced bread, but without backing it will remain an unfunded figment of a dreamer's imagination.

What can entrepreneurs do to successfully sell an idea? CNBC.com asked a number of investors and inventors to define the elements of a perfect pitch.

The responses, which went far beyond "convey perseverance" or "wear a tie," may seem counterintuitive in some cases. But they all derive from lessons learned through experience, so anyone who's designed the perfect widget should read ahead to learn a thing or two.

—By CNBC's Daniel Bukszpan
Posted 6 Jan. 2014

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