"We have done a lot of things wrong," Uhrman said at the XOXO technology festival last October. "We've made a lot of mistakes. And I think one thing that's really unique about us is that we're gonna continue to make them."
John Taylor, managing director and video game analyst at Arcadia Investment, summed up the company's problems by saying Ouya "lacked the capital, business model and games lineups required to build a scale audience."
While there are plenty of Ouya doubters, Uhrman is still bullish on the console and categorizes the move to a software platform as an expansion in strategy, not a shift. And though the company has not released any sales figures for its hardware, she notes that the number of games has expanded greatly.
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"It's been a great year," Uhrman said at the recently concluded E3 trade show. "We have a great product in the marketplace. When we launched a year ago, we had 160-some-odd games. Today we have over 820. … We've extended our business model to embed our platform on other devices. We'll continue to make the Ouya [console], which is the best reference device for our gamers and developers, but we didn't want to lock our content just to our device. "
Ouya made a bet that gamers and developers would embrace its strategy because it challenged the high-priced model of the console kings, which does not allow a game to be sampled before purchase for as much as $60. Not only did the mass exodus not happen, but one of the two status-quo gaming kings, Microsoft, just announced plans at E3 to renew its focus on core games for the console, launching a dozen new titles.