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FIFA’s World Cup final breaks social media records

Fans of Germany celebrate as they watch the 2014 World Cup final between Germany and Argentina.
Reuters
Fans of Germany celebrate as they watch the 2014 World Cup final between Germany and Argentina.

The final World Cup match was the biggest social event ever for Facebook. The social media giant reports that 88 million people had more than 280 million interactions about the game, soaring above the previous record set by the 2013 Super Bowl.

Twitter reports record-breaking tweets per minute—618,725—beating the prior record set when Germany beat Brazil. But Twitter's prize for the most talked-about match ever, with 32.1 million tweets was held by Germany's defeat of Brazil last Tuesday, when 35.6 million tweets were written.

There's no question that the World Cup drove a global conversation at an unprecedented scale. Facebook says 350 million people participated in conversations about the event, generating 3 billion interactions.

Perhaps no surprise, Brazil topped many of the lists—the No. 1 most talked about player was Neymar, who also topped the list of player posts, with a selfie with Silva on June 21.

Brazil topped the list of countries talking about the tournament: 55 million people in Brazil joined the conversation between June 12 and July 13—that's 57 percent of people on Facebook in Brazil. In terms of raw numbers, second behind Brazil was the U.S., with 48 million people participating in the conversation.

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In its blog about the World Cup, Twitter pointed out that the 32-day event is not an apples-to-apples comparison with the Super Bowl or the Oscars, which last just a few hours, or the Olympics, which is 16 days.

No surprise, the bulk of tweets about the tournament happened during the matches. And on Twitter, Neymar was also the most-mentioned player.

The big question now—whether the conversation about soccer on the two platforms helped them add more users. We hear Facebook'squarterly results after the bell on July 23, and from Twitter on July 29.

By CNBC's Julia Boorstin

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