The Marvel Comics universe is getting more diverse these days, and while some question the recent changes to the superhero lineup, the plot thickens about what the changes could mean for the future of comics.
Over the past five months, the editors and writers at Marvel Comics have been pushing the boundaries of what mainstay characters look like. Ms. Marvel, Captain America and Thor have morphed into a Pakistani American teen who is Muslim, a black man and a woman.
Some fans have decried the changes, but industry insiders say it's helping sales and augmenting stagnant consumer bases.
The recent trend toward diversity is not a company-wide mandate, but each new success incentivizes further changes, Marvel Comics executive editor Tom Brevoort told CNBC.
"It's almost a little mercenary," Brevoort said. "It's not like it doesn't come from a place of good- heartedness, but if we didn't get the kind of response we do every time we try to introduce one of these characters, we wouldn't keep doing it."
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