Mad Money

Rarely uttered, Cramer oks buying 30% advancer

Cramer believes Monster has more upside
VIDEO10:2510:25
Cramer believes Monster has more upside

Jim Cramer is hardly ever a buyer of a stock that's already jumped 30 percent in a single session. This, however, is an exception.

Cramer thinks Monster Beverage, the energy drink company which moved sharply higher on Friday, has more room to run; possibly much more.

"Typically I don't recommend a stock that's up like this, unless there's been an incredibly positive new development," Cramer said.




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However, the "Mad Money" host feels that Coke's decision to buy a 16.7 percent is precisely the kind of development that makes this circumstance the exception, rather than the rule.

A portion of Cramer's enthusiasm stems from synergies that can be generated from the deal. "Monster will now have access to Coca-Cola's distribution network, which is the best in the world for beverages. This should boost Monster's margins everywhere, and also make it far easier and far cheaper for the company to expand overseas," Cramer said.

However, there's another reason Cramer is bullish and it has everything to do with the value unlocked in Keurig Green Mountain after Coke established a position in that company, earlier this year.

Year to date shares have surged a whopping 50 percent,

Cramer can see similar developments happening with Monster; in fact he can imagine many catalyst drive gains. For example, "Coca-Cola has the option to boost its stake in Monster from 16.7 percent to 25 percent," Cramer said. Also Monster could use the cash to buy back shares. And, if nothing more, Coke's stake is a vote of confidence in Monster and the company's growth trajectory.

All told, Cramer is a buyer of any pullback, despite the 30 percent pop. And he thinks the time to buy may be at hand.

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That's because after Coke announced its deal with Keurig Green Mountain, shares popped and then pulled back, before again climbing significantly. Cramer thinks Monster is currently in a similar pullback phase before its second leg higher.

"Yes, I think Monster has more room to run," Cramer said. "Coca-Cola's management is extremely savvy about what they do with their cash. When they take a huge stake in a company like Green Mountain or Monster, it shows they really believe in its future, and if Coca-Cola believes in a beverage company, I do, too."

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