Although less than a year old, the company has already secured over £1.30 million ($2.24 million) in funding.
The platform provides a two-way referencing process, enabling renters and landlords to build a profile by giving one another references. When prospective tenants and landlords reach a deal on a property, tenants pay MoveBubble a one-off £50 ($80) fee to remove the property from the website.
Read MoreIs this the world's most expensive apartment?
"Renting will become a commodity," Hall said, as fewer people want to be "tied down to a static asset", and the shift from home-ownership to "rentership" intensifies.
"Generation rent is separate from the issue of lack of housing," he said. "Generation rent stands for freedom."
Start-up RentMoola was created in response the this growing number of renters - notably those who have chosen to rent as a lifestyle choice – according to Ashlee Utterback, the company's director of U.K. and Europe.
Founded in Vancouver 18 months ago, and launched in London earlier this month, the company claims to "revolutionize" the way in which people pay and collect rent, while providing offers for users.
Members have access to "MoolaPerks" which include discounts on Amazon and money off services like Uber, Naked Wines, Lovespace and more.
Although it currently works with real estate investment funds, property managers and "every-day landlords", RentMoola plans to give tenants the options of requesting their landlords to join.
These new players certainly have the potential to disrupt the market, Daniel Parker, lettings director at Savills real estate agent, told CNBC. "Every agent worth their salt will be keeping an eye out," he said.
Some of these companies will work for seasoned, experienced landlords who know how to operate their portolios and are aware of all the regulatory requirements needed when renting, according to Parker. But he warned a "Tinder for landlords and tenants" could be dangerous with an inexperienced landlord.
"It needs to be more than a self-regulating referencing process," concluded Parker, "it's not just about matching, it's about understanding the regulatory framework".
Read MoreMillennials are dragging down homeownership
Follow us on Twitter: