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Intel unveils its high-tech luxury smart bracelet

Intel's MICA smart bracelet
Source: Intel
Intel's MICA smart bracelet

Intel revealed its latest wearable device on Wednesday, a high-tech high-fashion smart bracelet.

The company partnered with fashion house Opening Ceremony to create a smart bracelet called the MICA, which stands for "My Intelligent Communication Accessory."

Read More Intel missed mobile, but won't miss wearables: CEO

The cuff features a 1.6-inch curved touchscreen display made of sapphire glass, one of the most durable kinds of glass. The device will be sold in Barney's stores in time for the holiday season. The company did not disclose a price.

While many wearable smartwatches and devices tend to be bulky and nondiscreet, this device was really created to fit into a woman's wardrobe, said Aysegul Ildeniz, Intel's vice president of Business Development and Strategy in the New Devices Group

"We wanted to make a jewelry piece that women would love to wear and be proud to wear," she said.

"Even though we are a huge technology company, it is important to us that wearable tech needs to go beyond just the tech space. We wanted it to be an everyday product that changes peoples' lives."

The bracelet has 3G capabilities, and is designed to operate independently of a smartphone. Some of its functions include alerts and notifications, like SMS messaging, calendar reminders, and messages sent directly to your bracelet. It can also be charged wirelessly or via a USB cable. More functions will be released before the device goes on sale, Ildeniz said.

While Intel made the device's technology, Opening Ceremony is behind the design. There are two models, both of which include semiprecious stones and snakeskin.

"From the beginning, we had a primary belief that the fashion designers should be in the driver'sseat," Ildeniz said.

Intel is making a push to align itself with unexpected partners, she said. Most recently the tech company partnered with SMS Audio, the consumer electronics company founded by 50 Cent, to launch a pair of heart-rate-measuring headphones.

Read More Gimme a Beat: Intel, 50 Cent Pair Up on Heart-Rate Headphones

She said that while the new device will be more of a luxury device, Intel's technology can be used to create similar smart bracelets that are also fashionable for a lower cost.

"No one wants a cellphone strapped to their wrist. Hopefully this one will be an example of what wearables can be," Ildeniz said.

By CNBC's Cadie Thompson

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