Syracuse Coach Jim Boeheim has joined forces with a technology company that could give both fans and players a whole new view of the basketball court.
Boeheim has teamed with a firm called Next Galaxy to test a virtual reality experience that could one day be used on both professional and college courts.
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"Next Galaxy really appeals to me as a sports fan," Boeheim said on CNBC's "Squawk Alley" on Thursday. "You are going to be right there in the action and have a front row seat."
Boeheim is no stranger to innovation. After being diagnosed with prostate cancer in 2001, he joined forces with pharmaceutical company Cellceutix , which is in the process of launching a drug for the disease. It was through his work and involvement there that he became interested in technology and met the head of Next Galaxy, who happens to be a Syracuse graduate.
The second-most-winning coach in Division I basketball said he will open up the basketball court of his private home to test the technology and maybe one day utilize it on a larger scale.
Next Galaxy, created by Syracuse alumni Mary Spio, is a content provider to virtual reality headsets like the Occulus Rift and other mounted VR devices. The technology allows consumers to experience fully immersive virtual and augmented events.
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"We're taking virtual reality a step further. You will be able to feel like you are at a venue and see LeBron's sneakers from 360 degrees," Spio said.
Virtual reality is already being used to give virtual tours of stadiums, but Next Galaxy wants to give fans with a whole new viewing experience.
Spio said fans will be able to pick camera angles, zoom in on players and even hear what players and coaches are saying in real time. "You will literally be able to feel the experience," she said.
Next Generation is testing fan experience programs with several professional teams and says that joining forces with Boeheim could open other doors for the company.
"With his relationship, we're looking into breaking into college teams as well," said Spio.
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Virtual reality may have big implications for sports, and many teams are investing in it already. In 2013, the University of Kansas Jayhawks partnered with a California tech firm called EON Reality to begin setting up the infrastructure for its athletic department.
"It was something we wanted to be prepared for," said Sheahon Zenger, athletic director for the Jayhawks. Zenger said he expects KU to be using it within two years.