CNBC's Julia Boorstin and Robert Frank take a look at two branding icons, business baroness Martha Stewart and media mogul Oprah Winfrey.
Some of Thursday's midday movers:
Martha Stewart Living says it has "no intention of ending" its partnership with JC Penney, reports CNBC's Courtney Reagan. Jan Kniffen of J. Rogers Kniffen Worldwide is "convinced sales will be positive in Q4."