Nielsen's measurement of online streaming may help companies evaluate licensing of shows and see how many people still watch on TVs.
Some of Wednesday's midday movers:
Nielsen is going to start tracing viewership on Netflix. Roger McNamee, Elevation Partners, discusses what's behind the move and how it will impact Netflix.
With Nielsen announcing it is going to begin to measure viewership on Netflix, CNBC's Jim Cramer provides his outlook for the streaming service and shares his thoughts on the Bill Cosby story.
Some of the names on the move ahead of the open.
Netflix will launch in Australia and New Zealand, reports CNBC's Mary Thompson. The "Fast Money" traders take their positions.
Entrepreneurship is on the rise—even in countries with floundering economies. Here are leading innovators competing at Startup Open.
Sony unveiled its online TV service offering live content and on-demand programs through PlayStation consoles on Thursday.
President Obama's push for net neutrality has investors worried that Comcast will walk away from its bid for Time Warner Cable.
Here are 10 gadgets you will want on your shopping list for your tech lovers.
Digital video advertising doesn't appear to be the main cause of the recent slump in TV revenue. But the problem isn't going away.
Time Warner raised its earnings outlook on Wednesday after the media company reported that growth in the Turner and HBO segments accelerated at a faster pace than expected.
Big media companies are posting earnings this week. Time will tell if their experimentation will pay off.
About 75 percent of the S&P 500 has reported, and Q3 earnings growth is likely to hit 10 percent, but companies are revising down Q4 and 2015 earnings estimates.
Franchises have been lucrative for entrepreneurs, but also have a high default rate. Here are 10 big franchises that faced financial ruin.
Here's a look at Google's three newest Nexus gadgets—the Nexus 6 smartphone, Nexus 9 tablet and Nexus Player, a media streaming device for Android TV.
Amazon's deeper dive into the streaming TV market is little more than a calendar item for Roku.
The "Fast Money" traders provide their top insights on 17 stocks in 67 seconds.
Are Tesla shares about to follow Netflix and Amazon much lower?
After its big earnings miss and lots of disappointments, Amazon has taken big step into TV, the Amazon Fire TV Stick.