Collette Wixom is saving for her four-year-old son's college tuition by featuring him in branded attire on social media, with a following of 175,000.» Read More
On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.
U.S. stocks closed little changed on Thursday, with the S&P touching highs, as investors weighed mostly upbeat earnings and mixed economic reports.
July 24- Sports apparel manufacturer and retailer Under Armour Inc raised its full-year sales forecast for the second time, citing "increased confidence" in its footwear and international businesses. Shares of Under Armour, which sponsored the 2014 U.S.
A new ad from Jordan Brand has given the Internet goosebumps.
Some users find that their bands actually make them pack on the pounds as opposed to shedding weight. The TODAY Show reports.
*Tencent, JD.com tie-up sharpens e-commerce challenge. SHANGHAI, March 17- Alibaba's dominance of online retail in China faces its biggest-ever challenge as the firm founded by Jack Ma in an apartment 15 years ago lines up a U.S. initial public offering that could value the firm at around $140 billion.
Darren Heitner, Founder of Heitner Legal, explains why Adidas remains ahead of rival Nike in the marketing war this World Cup.
No matter how hard Sam Johnson presses down on the spider, the creature known as Sparratus stays together. It was not always so. The FT reports.
It's time for the Lightning Round. Cramer makes the call on viewer favorites.
*Increase in foreign direct investment cap in the insurance sector to 49 percent from 26 percent now will benefit companies such as ICICI Bank Ltd, Max India Ltd, Housing Development Finance Corporation Ltd that have insurance ventures with foreign partners.
Ryan Bailey is now a mechanical design engineer and Jon Gale is a sensing system engineer at Apple, according to the MacRumors website.
Financial advisors, in a snap CNBC survey, say their clients are mostly invested in the stock market and plan to hang onto their holdings.
According to a study from TheStreet.com and GfK's Omnitel, about half of 18 to 24-year-olds think it's OK to wear sneakers in the office compared to a third of those over 65.
Imagine an app that predicts what medical conditions you're likely to suffer from and how to avoid them. You may be able to download one soon.
NEW YORK, July 3- Wall Street on Thursday celebrated its love of zeros- the ones that come after commas, that is- as the Dow Jones Industrial Average topped the 17,000 mark for the first time.
Nike of the U.S. and Germany's Adidas and Puma, the three largest soccer apparel companies, poured marketing money into the tournament.
The success of the U.S. at the World Cup hasn't just meant mega-TV ratings, but also a spike in merchandise sales.
Basketball footwear sales increased 21 percent in the 12 months ending April.
Web-based start-ups like Dashride, Cup and Shakr are giving small businesses strategies to compete with big business, the NYT reports.
Asian equity markets kicked off the week with modest gains on Monday as traders brace for a week full of event risk.