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  • Kevin Durant And Nike: A Done Deal Monday, 16 Jul 2007 | 1:09 PM ET

    Kevin Durant will be a Nike guy, the question is how much did Nike pay him? The contract has been drawn up, but the paperwork has not yet been completed. I believe I'm going to be wrong on my prediction that Durant, when including signing bonus, would not get more than $6 million a year. The adidas deal was the larger deal, but Durant in the end seemed to go with the brand he was more comfortable with.

  • Welcome to Buck's Place. I'm talking about the Negro Leagues Baseball Museum in the 18th and Vine neighborhood of Kansas City, Missouri. What you find here is a history lesson wrapped in a sports legend with a hint of just how supercilious 'organized' sport too often is.

  • Kevin Durant Shoe Deal: The Odds For Adidas And Nike Thursday, 12 Jul 2007 | 10:30 AM ET

    With Kevin Durant set to sign a shoe deal in the next couple days, Bodog.com has posted odds on what company will sign the Sonics draft pick. Nike, which is believed to have the lower offer of the two but more of Durant's heart, is the favorite. Which company will sign Kevin Durant to a shoe endorsement contract?

  • Kevin Durant

    After a long wait, it's expected that Kevin Durant will sign with either Nike or adidas in the next couple of days and that the wait is only being delayed by certain language that is being reviewed. The total value of the deal is expected to exceed $40 million, the second largest deal ever signed by an NBA rookie.

  • Michigan Goes Adidas As Nike Runs Out On Big Blue Wednesday, 11 Jul 2007 | 11:16 AM ET

    I never, ever thought I would write that headline. But I just did. The University of Michigan has signed an eight-year deal, worth a $7.5 million a year with the three stripers. Nike bowing out of the game is either an indication that Nike doesn’t think Michigan is what it once was--although football has had three 10+ win seasons in five years, the basketball team hasn’t made it to the title game in 14 years and hasn’t even made the NCAA Tournament in nine years. Or

  • Dale Earnhardt Jr.'s Budweiser Racecar

    This week, Pepsi is expected to give way to Coke as the official beverage of most of NASCAR’s tracks and speculation is that Pepsi will be putting some of the money they would have used for the tracks, to getting its Mountain Dew brand on Dale Earnhardt Jr's, racing car hood next year. If that trade-off really happens, it’s a cinch for Pepsi and a dumb move for Coke. The bottom line is people aren’t fans of tracks or fans of the organization itself (NASCAR).

  • I'm here in Paris on vacation, but on my way to dinner with my girlfriend Cortney, I couldn't help but notice the rock star reception outside of the Park Hyatt Vendrome in Paris. There were police barricades and people screaming and taking photographs as we walked by at 8 p.m. local time tonight. Just as we walked by a bus pulled away with the important people inside.

  • Stop Trading! Friday, 6 Jul 2007 | 10:48 AM ET

    Apple's story isn't over, Cramer said. Also, other stocks that are poised to grow.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • With Roger Federer on the cusp of his record-tying fifth straight Wimbledon, Nike is for the first time putting him in a television advertisement. It's not a sales pitch, rather it's a message from Nike's biggest endorser Tiger Woods. In what could be billed as Roger Federer's version of the famous "Hello World" spot that launched Tiger's relationship with the brand in 1996, this commercial includes previously unseen footage and images from Federer's childhood and takes the viewer up to Federer's rise to the top with Woods narrating.

  • Kevin Divney, chief investment officer and portfolio manager for Putnam New Opportunities Fund, told CNBC’s “Squawk on the Street” that he believes there will be some second-quarter earnings surprises.

  • The Week on Wall Street: Volatility Returns Friday, 29 Jun 2007 | 5:33 PM ET

    Stocks edged higher for the week, closing out a solid first half, but there was little to celebrate going into the July 4th holiday.

  • NBA Edition: Silna Family "Fortune" And The Draft Thursday, 28 Jun 2007 | 10:30 AM ET
    The Spirits of St. Louis

    Let's just say there was probably some champagne passed around in the Silna family yesterday. That's because the Silna brothers, Ozzie and Dan, learned that they'll be paid some $ 136 million over the next eight years. The checks will be coming from the Denver Nuggets, the San Antonio Spurs, the New Jersey Nets and the Indiana Pacers.

  • Vince McMahon Details, And Oden Deals "Take Two" Wednesday, 27 Jun 2007 | 10:54 AM ET

    Last night, I wrote that WWE Chairman Vince McMahon should have apologized for running a tribute of wrestler Chris Benoit, who we now know killed his wife and son and then killed himself. I questioned the timeline and said that I thought that the WWE must have knew hours before they ran the three-hour classic that Benoit was a suspected murderer. I understand the dilemma the WWE had--producing a three-hour special is not easy, especially in something like 10 hours. I wasn't sure what they could run and then it occured to me--how about some old WrestleMania? They surely have plenty of archives.

  • Nike Shares Rise After Surprisingly Strong Earnings Report Wednesday, 27 Jun 2007 | 10:41 AM ET

    Nike shares rose about 4 percent Wednesday, a day after posting higher earnings for the fourth quarter and surprisingly strong future orders.

  • WWE's McMahon Should Have Apologized Tuesday, 26 Jun 2007 | 11:54 PM ET

    I swear I'm trying to stop writing about the WWE, but I can't. I'm now capitivated by the drama this has become. The unfortunate drama that this has become. Last night, we found that -- in the midst of Vince McMahon faking his own death -- that wrestler Chris Benoit and his family had died. So the WWE made the seemingly rationale decision to stop the Vince McMahon death stunt and make it into a three-hour tribute of Chris Benoit.

  • Nike posted higher fourth-quarter net profit Tuesday, beating Wall Street estimates and sending shares up 4 percent in extended trade, as strong sales of Nike-branded footwear helped offset overall challenges in the U.S. athletic shoe market.

  • CNBC's Domm: Today's Agenda in the Markets Tuesday, 26 Jun 2007 | 9:17 AM ET

    Stock futures are perking up this morning after three sessions of selling. Housing starts for May are reported today and there are a few earnings reports to make headlines.

  • Vince McMahon's "Death" And WWE's "Stock" Answer! Monday, 25 Jun 2007 | 11:12 AM ET
    Roger Federer

    It has been a week since I questioned whether Vince McMahon’s fake death could lead to shareholder lawsuits since McMahon is so material to the organization’s business. Last Tuesday, the WWE said they had not received any calls from those holding WWE stock and then promptly named me a suspect in the death of “Mr. McMahon,” who they said was the character played by Vince McMahon. Well, this morning I walked into the office and received this statement in my e-mail box from the WWE...

  • Game Plan for the Week of June 25 Monday, 25 Jun 2007 | 9:32 AM ET

    Did the Bear Stearns hedge-fund blowup scare you out of the market? Here are some picks to get you back in.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • Buick scales back on Tiger Woods modeling

    Here’s the number one question I always get: Who’s the best endorser in sports? And the right answer is, there isn’t one. What people have to remember is that endorsements are a partnership and if the product doesn’t make sense with the athlete, then it doesn’t work. There’s also an economic threshold to endorsements that is never talked about. Athletes can affect purchasing decision, but only to a certain extent.