On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.» Read More
Nike is running with the bulls. After the bell, the footwear giant reported stronger than expected quarterly results. On “Closing Bell,” CNBC’s Scott Wapner explained the numbers and what’s behind the strength.
The plot is all about the underdog. Well, “Rocky Balboa” is going to live up to the underdog role this weekend. No one gave this movie a chance. An absolute laugher. Stallone trying again after that Rocky V disaster in 1985? Well, wait until you see box office receipts from the five-day take from tomorrow through Sunday.
Michael Jordan's Nike brand took a big hit on Saturday. First, we saw the face of Jordan -- Denver Nuggets' Carmelo Anthony -- fighting at the end of the game in Madison Square Garden, eventually landing a punch (if you could call it that) on Mardy Collins of the New York Knicks.
I’ve been to some parties. I’ve been to the Playboy, Maxim and Penthouse Super Bowl parties and I’ve judged the Miss Hawaiian Tropic contest. That being said, it’s hard to convince me to go to some of these things. I’ve had every type of mini eggroll and pig in a blanket. But there was no chance I wasn’t going to Sunday night’s Nike party in New York City for the 25th anniversary of the Air Force 1 -- a shoe that since 1982 has been one of Nike’s best selling iterations.
Making the Cutt?: Dallas Cowboys wide receiver Terrell Owens had to worry about what he was wearing on his hands this past weekend in his team’s game against the New York Giants. That’s because uniform inspectors received a memo earlier in the week from league officials that said Owens and two Arizona Cardinals players --Larry Fitzgerald and Leonard Davis --were subject to game removal because of repeatedly using gloves that did not pass the NFL standards. ... and more SportsBiz News ...
Get Ready For Heely's Madness: Roller shoe company is expected to go public on Friday ... Bode, Still Alive And Kicking: In February, yours truly put together a list of the Top 10 worst Olympic marketing disasters ... On Sheik Mohammad: One of the questions I always get is, "Who do you think is the most powerful man in sports?" ... The Weirdest Odds I've Ever Seen: I don't bet on sports, but I do cover the sports gambling industry pretty closely.
What do homebuilding, footwear and computer hardware stocks have in common? They're all good value plays, says Craig Callahan, president of ICON Advisors. He was on “Squawk on the Street” to talk with Mark Haines and Erin Burnett about his picks. ICON predicts steady growth for some companies in these areas.
Many people laughed at me last week when we did the business of Tony Romo. Too early to talk about a guy who was 4 and 1 as a starter for the Dallas Cowboys. Well, with a victory over the Giants on Sunday, the legend of Romo grows. And we were talking about it before anyone. Romo signed his first major marketing deal with GT Sports Marketing.
A couple weeks ago, Nike sponsored the entire 6pm SportsCenter to promote the Air Zoom LeBron IV. Then, soon after, Philips Electronics paid a reported $2.5 million to buy out the entire 33-minute ad block in the Oklahoma State-Texas game on TBS.