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As John Isner's match against Nicolas Mahut yesterday went on and on and on, many began to speculate, what sports drink company would try to cash in the longest tennis match in history?
Landon Donovan scores in stoppage time against Algeria this morning and the United States advances to the next round in the World Cup. So who are the big winners besides the US team themselves?
PepsiCo and ThinkSocial, a nonprofit initiative at the Paley Center for Media that advances use of social and mobile media for public purposes, hosted a unique event last week aimed at highlighting the growing buzz around corporate sustainability and using social media to leverage it. Marketing heads from global brands like GE, Timberland, Nokia and PepsiCo were on hand to not only discuss their CSR initiatives but also show how they are embracing their social media networks to leverage brand awareness.
Wal-Mart Stores is still quenching consumers' thirst for cheap soda, and that's really bad news for private-label soft drink manufacturer Cott.
Tiger Woods' loss of endorsement income cost his management company IMG $4.6 million in fees, according to a confidential document reviewed by CNBC. The document provides the most comprehensive financial look into the powerful, but private, sports management company in its 50-year history.
The upcoming earnings season will help the markets break out from this narrow trading range, said Robert Zagunis, co-portfolio manager at Jensen Investment Management, and Keith Wirtz, president and CIO of Fifth Third Asset Management. They discussed their best plays.
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But is that what Cramer thinks? Read on to find out.
Vitaminwater has Kobe Bryant and Gatorade has Kevin Garnett, but neither of the sports drink forces owned by Coca-Cola and Pepsi, respectively, was able to sign one of the hottest names coming into the Finals. That man is Celtics point guard Rajon Rondo.
When executives at Akeena Solar wanted to give their solar panels some mainstream appeal, they looked for a way to bring brand name recognition to their little-known Andalay solar panels. Enter Westinghouse, just one brand that is getting a second life because of its appeal to Baby Boomers.
Tomorrow marks the six-month anniversary of Tiger Woods’ car accident and the revelation of the affairs that followed. With the half-year mark upon us, we take a look at Brand Tiger and the companies that are and were affiliated with him.
Stocks climbed on Wednesday, following a succession of whipsaw trading days. Does this signal an end to the correction? Pierre Gave, head of Asia research at GaveKal Holdings, shared his insights.
The U.S. economy is "incredibly resilient" and is poised for a rebound, said Indra Nooyi, PepsiCo's Chairman and CEO on CNBC Wednesday.
The Dow popped over 100 points in the final minutes of trading Friday after a yo-yo session — and a rocky week. Financials gained. Dell was among a handful of decliners.
Signs of economic recovery abound, from fancy pens to "jerk" insurance. But the tacos tell a different tale.
The classic way for lobbyists to defend their client’s interest is to insist that they are not actually defending their client’s interest. Really, they say, they are just looking out for ordinary Americans. The NYT reports.
Stocks opened higher Tuesday after some encouraging earnings reports. How should investors be positioned going forward? Ted Parrish, co-portfolio manager at Henssler Equity Fund, and Patrick Becker, principal of Becker Capital Management, discussed their insights.
What it was, why they thought it would work, where they went wrong and what - if anything - we all learned from these failed sports leagues.
Wal-Mart's aggressive price cuts on soft drinks are a good deal for consumers shopping for their Memorial Day barbecue, but it might not be so sweet for Coca-Cola, Pepsi, and Dr Pepper Snapple Group — not to mention Wal-Mart — in the long run.
For the first time in Google's short, but colorful and profitable history, the company may be faced with more challenges than opportunities; no where is that concern reflected more clearly than in the company's stock price.