At CTIA, the wireless communications convention in Las Vegas, one of the hottest mobile apps isn't new—Zinio's magazine reading app has been around for a dozen years and has 12 million registered users. But a new version, designed exclusively for Nokia's Lumia Windows Phone 8, makes the most of that phone's capabilities and drives more user engagement.
Zinio aims to make the best of magazines available to consumers on the go, by presenting recommendations based on users' interests across 5,500 magazines. Fans of certain titles—from Elle and Shape to Maxim and Harvard Business Review—can pay to download one magazine or subscribe to an individual title.




