Media Money with Julia Boorstin
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Facebook needs to be careful about protecting the user experience. The way it handles ads, watch privacy issues, and avoid the "ice" factor when ads feel *so* targeted.
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Online Media Makes News
Posted By: Julia Boorstin
At its "First Look" presentation to advertisers Tuesday -- like the TV Networks ad upfronts -- AOL announced five web broadband deals. Randy Falco presented partnerships with Dreamworks Animation, Ellen, and reality TV guru-producer, Mark Burnett. These big announcements designed to draw advertising dollars, promising advertisers better metrics on who's watching what, than you can get from TV ads.
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Google Buys DoubleClick
Posted By: Julia Boorstin
Could Google possibly dominate the Internet ad world any more than it will after this acquisition? Just announced: Google is buying DoubleClick, a top online advertising network for $3.1 billion, beating out some other major bidders.
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Imus Fracas
Posted By: Julia Boorstin
Imus is in trouble for his offensive remarks, and he's not helping himself any. Now Procter and Gamble -- one of the biggest advertisers in the US -- just pulled all their ads from daytime MSNBC, and Bigelow Teas and Staples are suspending their ads for now.
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NBC Nightly News #1 And ABC's Of Convergence
Posted By: Julia Boorstin
This week NBC's "Nightly News" regained the top spot from ABC's "World' News". Our sister network's program drawing 8.1 million viewers, two hundred thousand more than ABC. While CBS drew only 6.2 million viewers. In terms of the rest of the evenings ratings, it appears that contests capture viewers hearts.
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There She Goes ... Is Miss America on her way out?
Posted By: Julia Boorstin
Miss America was DUMPED. The 86-year-old pageant was dropped by Country Music Television, leaving it without a TV home for the second time in three years. CMT, which is owned by Viacom, and has the rights to air the pageant through 2011 told the organization that it won't take its option to televise the contest in 2008 and after.
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Lonelygirl Goes Corporate; "Simpsonizing" 7-Eleven
Posted By: Julia Boorstin
Product placement really is everywhere. If you tune into the YouTube drama "Lonelygirl 15" you'll find one of the teen stars chowing down on Ice Breakers Sours Gum. There's even a close-up on the box. And it's a smart way for the Internet soap to boost its revenues, even better than adding an ad to the end of each clip, as the advertisers are guaranteed that the viewer is watching.
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MSFT's XBox Debut
Posted By: Julia Boorstin
They're calling it the XBox 360 Elite, and the "elite" clearly signifies a higher price point and more storage for downloading games and storage-hogging high def movies from X-Box Live Marketplace. The storage is so dramatically increased -- twice the size of the 60-gig PlayStation 3 and six times the storage of the existing XBox -- that this is clearly intending...
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Next Gen Content Creation & Music Delivery
Posted By: Julia Boorstin
There's a rumor going around the web that GE's NBC Universal (GE is the parent company of CNBC) is going to take interactive television to the next level. The idea is that after watching a show like friends you could go onto NBC.com to vote on what should happen in the next show.
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Sweeps; Banks Hunger For Hollywood; DreamWorks Nixes U.K. Deal
Posted By: Julia Boorstin
It's Feb. 1, and the February sweeps period has officially started. Fox always gets a boost this time of year from American Idol, but the network isn't sitting on its laurels. It's counting on one of its new shows to bolster the sweeps period -- a game show, "Are you Smarter than a 5th Grader?". I'm not kidding ...
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Technology Takes Center Stage at Music Festival
Posted By: Julia Boorstin
Austin's a renowned live music mecca, which is no doubt why it became the home to South by Southwest (SXSW) the annual indie music festival. But it's not just where indie bands come to be discovered and hipster kids come to rock out, it's also the destination for music industry folks to sort out the future of a challenged business. Appropriately for the industry transformed by the ability to download songs over the internet, the music fest is preceded by an Interactive festival.
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About Media Money
Media Money keeps you ahead of the curve in the ever-changing but always exciting media business. From Hollywood to Bollywood, digital explosions to perils in publishing, Julia Boorstin brings you the insight you need to better understand this evolving but ever entertaining industry.
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Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.