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CNBC Europe Attracts the Most Elite International Viewer

CNBC Europe, the leading pan-European financial and business TV channel, has increased its daily and weekly viewing performance in the latest EMS 2004 survey. According to the research published today, CNBC Europe’s daily viewing has risen by 7 per cent, while weekly viewing has risen by 3 per cent. On a monthly basis, CNBC Europe now reaches 5,199,000 viewers each month, according to the survey

CNBC Europe says that these figures represent a consistent performance for the channel, particularly compared with other news channels which continue to show high levels of fluctuation in line with global geo-political events.

Mick Buckley, EVP and Commercial Director of CNBC Europe says: “This is a consistent performance. The data sets us apart from other pan-regional channels in terms of key advertiser groups such as CEOs, decision makers, high net worth individuals and business travellers.”

The EMS 2004 survey underlines CNBC Europe’s strength in reaching the most elite international viewer. New data on this year’s survey shows that among groups earning over 150,000 euro and 250,000 euros respectively, CNBC Europe has the best representation amongst its audience (30 per cent of this group claim to view).

The EMS 2004 survey also shows that CNBC Europe remains the channel for CEOs and has doubled its CEO audience who watch every day. This is despite the fact that the number of CEO respondents to the survey is shrinking year on year

CNBC Europe is the most watched business and financial news channel in Europe, outreaching Bloomberg on a weekly basis by 13% and on a monthly basis by 27%.

CNBC Europe also has the best representation of weekly viewers amongst other key audience groups, compared with any other channel – all of whom are extremely desirable to pan-regional advertisers across Europe.

  • CEOs (14%)
  • Top international decision makers (16%)
  • All C-Class (11%)
  • Heads of Finance (10%)
  • High Net Worth individuals (10%)
  • Ist Class Business and Leisure travelers (9%)
  • Long haul flyers (9%)

In terms of some of the characteristics of the CNBC Europe’s weekly audience:

  • 23% travel by business or first class
  • 28% international opinion leaders
  • 66% have taken an international business trip in the last year
  • 21% earn in excess of 100,0000 Euros

The survey also indicates that 72% of viewing of CNBC Europe takes place in the top 5 European markets (Germany, UK, France, Italy and Spain), with 45% among the key economic centres of UK and Germany alone, higher than any other pan-regional channel.

Buckley continued: “EMS is one of the many pan-regional surveys in the market. We use it for targeting audiences rather than as a definitive measure. We have recently completed a 3 month trial with GfK Radiocontrol in the UK which has given the channel a significant uplift in weekly viewing at 2.6 million. We believe this provides a more accurate picture of our audience than a survey based on ‘claimed’ viewing only.”

“We are also working closely with our clients in terms of driving a more accurate measurement of our audience and qualitative understanding of why viewers watch the channel and how they use it. To this end we have recently launched our own Return on Investment commitment for all our clients.”

About CNBC Europe

CNBC Europe is part of the global CNBC 24 hour broadcasting network reporting live financial and business information from the major financial centres of the US, Europe and Asia. Globally, CNBC reaches some 200 million homes.

CNBC Europe is the only pan-European real-time financial and business channel dedicated to the European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 85 million homes, 1,400 banks and financial institutions and 340,000 hotel rooms (4* and 5*) throughout Europe, the Middle East and Africa. CNBC Europe is a service of Dow Jones & Company and NBC Universal. NBC Universal is the broadcasting unit of General Electric Company (GE).

For further information
Charlotte Blenkinsop
Director of Marketing Communications
+44 (0) 207 653 9448
07968 130665

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