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CNBC launches the new CNBC.com - the digital destination for real time business & investing news and analysis

ENGLEWOOD CLIFFS, N.J., December 4, 2006---CNBC, First in Business Worldwide, today launched the new CNBC.com, now the world’s most comprehensive and authoritative digital destination for business and financial news and analysis. The new CNBC.com is the perfect complement to CNBC’s live cable television coverage leveraging the resources of its global organization. CNBC.com offers dynamic, actionable data, video and reporting of business and financial news to ensure investors get the information they need 24 hours a day, seven days a week.

CNBC.com features an unprecedented amount of business videos—available streaming live, on-demand and thoroughly integrated throughout the site. CNBC.com will produce and post videos from its new all-digital studio in Englewood Cliffs, N.J., together with CNBC Asia headquarters in Singapore and CNBC Europe headquarters in London and bureaus in every time zone around the world.

“CNBC.com is the perfect online extension of our trusted global business news organization,” said Mark Hoffman, CNBC President. “We have created a truly integrated news gathering operation that leverages the assets and resources of CNBC and maximizes their potential for both TV and web platforms. CNBC.com delivers all the analysis and access viewers expect from CNBC while affording breadth, depth and personalization features that simply aren’t possible on television. CNBC.com also offers users the chance to stay up-to-date with CNBC even when they cannot watch CNBC on their television.”

Financial News for Your Needs

CNBC.com is designed to help viewers customize data and analysis for their own particular needs. Personalized tickers on CNBC.com are easy to create in order to track specifically designated companies. Tickers are detachable and can even be anchored on a viewer’s desktop.

All components of CNBC.com have visible “tags” searchable across all media — video, text, charts, TV programming and user-generated message boards. This literally puts a wealth of information at fingertips of everyone logged onto CNBC.com.

“The new CNBC.com provides the best tools possible to succeed in the marketplace,” said Meredith Stark, Vice President of CNBC.com. “We offer unprecedented quantities of video, information, data and opinion. And, we’ve built the pathways to make it all easily accessible and relevant to our viewers. Every aspect of the site is visibly tagged and searchable so our viewers can customize the business universe to their particular needs, whether it’s following their own investment portfolio or targeted companies and industry sectors.”

Said Scott Drake, Vice President, CNBC Digital, “By leveraging our state-of-the-art digital video studios and our real-time market data expertise, we have the ability to produce and package one of the most comprehensive and compelling online experiences anywhere, giving CNBC.com users a clear advantage.”

A World of Business & Investing Via Video

CNBC.com will air 3–8 hours daily of live programming, covering events that have the potential to move markets. In addition, CNBC.com will air a live newscast, “Market in a Minute,” at the top and bottom of each hour between 10:30 PM and 5:30 AM (SIN/HK) with CNBC anchors including Maria Bartiromo, Bill Griffeth and Joe Kernen, Sue Herera, Erin Burnett, Carl Quintanilla and Beck Quick, among others.

CNBC’s Maria Bartiromo will anchor the inaugural “Market in a Minute” at a special time, 10:00 PM (SIN/HK), on December 4th exclusively on www.cnbc.com. And CNBC Senior Economics Correspondent Steve Liesman will interview Michael Moskow, Chicago Federal Reserve Bank President on CNBC.com directly after the 10 PM “Market in a Minute.”

In addition, more than 15,000 videos of business and financial leaders will be available upon the launch of CNBC.com. More than 75 new videos will post each day—all produced by CNBC’s worldwide news gathering organization at CNBC in the United States, CNBC Europe and CNBC Asia.

In addition, through CNBC Plus, a premium CNBC.com offering, viewers will have access to live real-time streams of CNBC’s Business Day programming (5:00 PM - 7:00 AM SIN/HK) in the United States, CNBC Europe and CNBC Asia. CNBC Plus will have a Charter Subscription fee of USD$9.95 per month.

Blogs to Illuminate the Business Universe

CNBC.com will host blogs organized across industry sectors by prominent CNBC anchors and reporters, including:

Auto: Phil LeBeau's “Behind the Wheel”

Pharma: “Pharma's Market with Mike Huckman”

Real Estate: Diana Olick's “Realty Check”

Tech: “Jim Goldman's Tech Check”

Sports: “Darren Rovell's SportsBiz”

Media: “Media Money with Julia Boorstin”

Business Day: “CNBC TV Play-by-Play”—live blogging of what is on CNBC’s Business Day programming on television. This will recap virtually in real time many television segments and provide additional video, charts and related links.

In addition, CNBC Business Day programs will have their own blogs, regularly updated.

About CNBC:

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m. - 7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing www.CNBC.com.

Members of the media can receive more information about CNBC.com at http://presskit.cnbc.com

About CNBC Asia Pacific

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides eight hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group and a partnership with Etomato, one of the top business channels providing 24 hour business news and financial information through cable platforms in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at www.asia.cnbc.com.

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Media Contact:


CNBC CNBC Asia Pacific

Kevin Goldman Reena Kumarasingham

Vice President, Media Relations Communications Manager

201-735-4720 +65 9627 9270 / +6012 235 1514

kevin.goldman@nbcuni.com reena.kumarasingham@cnbcasia.com

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