From Wall Street to Madison Avenue to Silicon Valley--the subprime credit crunch is taking its toll. Mortgage and lending companies are among the biggest online advertisers, so if they start cutting back on their ad spending, then it'll be noticed. Financial services comprised 16% of the total $17 billion in Internet ad spending in 2006, and that percentage was likely even larger this year.
How much of that ad spending was directly connected to the mortgage and lending market? Let's just say that THE LARGEST Internet advertiser in June was LendingTree. Number 10 was LowerMyBills.com, number 14 was Countrywide Home Loans, number 20, Capital One, number 23, Bank of America. (This ranking from TNS Media Intelligence and Oppenheimer & Co).