Media Money
- LinkedIn Earnings Bode Well for Hiring and Social Media
- News Corp. Beats Estimates on Studio, Cable Strength
- Disney’s Earnings Beat; CEO Bob Iger Talks Piracy, Parks
- Ahead of Disney’s Earnings: Ads and Cable Revenue at the Magic Kingdom
- Coinstar Beats Earnings Forecast on Redbox Growth
- After The Super Bowl: Who’s Buying?
- Super Bowl XLVI: It's All About the Second Screen
- The Super Bowl's Big Advertising Winners: Super Sunday Ad Tracker
- A Sneak Peek at Facebook's New Headquarters
- Twitter’s CEO Weighs in on Google, Censorship Ahead of Facebook IPO
RSS FEED
- In Search of America's ‘Hottest Forecasters’
- Dow vs. S&P 500: Which is a Better Investment?
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Avis on the Road to Strong Growth: Analyst
- Private Homebuilders: Dead Men Walking
- LinkedIn’s Growth Is Already Priced In: Analyst
- The Real Reason Behind Bank of America’s Rally
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- This Valentine’s Day Love Is Served on a Silver Platter
- Greek Cabinet Approves EU, IMF Bailout Bill
- We're Not Greece: Italian Prime Minister Monti
- Private Homebuilders in the US: Dead Men Walking
- Dividend Payout Could Hit Record Amount This Year
- With Investors So Bullish, Stock Pullback Must Be Ahead
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- New York Fashion Week Fall 2012
- NetNet: Why Saving Greece Could Destroy the World
- My Funny Valentine: When Love and the Fed Collide
Activision "Activates" Wall Street Investors
Correspondent
![]() |
Tuesday was quite the day for video game maker Activision [ATVI
Loading...
()
]--the stock ended the day up nearly 14 percent. Wall Street was jazzed by the gamemaker's forecasts, which were so hot, they far exceeded even the most optimistic analysts estimates.
And early game sales were so positive recently, it bodes very well for the holiday shopping season. Two big franchises are expected to be top sellers this holiday season.
The first is Call of Duty 4, which is expected to be huge, largely because of the games high ratings (in the 90% range). And yes, like movie reviews, game reviews do matter. The other is Guitar Hero 3, which was so huge out of the gate-- bringing in more than $115 million in sales in its first WEEK on the market--it'll likely continue to deliver. Think about how big an opening week that is: $115 million is more than a third of the company's second quarter revenue it just reported.
Another factor making investors happy--these franchise games don't have any licensing fees attached, so they not only build top line, they grow margins.
The stock performance tells me that no one's that worried about a federal lawsuit filed yesterday. The group, "The Romantics" are suing Activision for ripping off its "What I Like About You" hit. The song appears in "Guitar Hero Encore, Rock the 80s," which came out this summer.
Activision licensed the rights to do a cover of the song, but the music group says it doesn't sound like a cover, it sounds like a copy. This isn't typical piracy or copyright infringement, it's more about "off trademark" or "unfair competition". And it's fairly easy to settle--they simply have to pay a fee for each game sold, and next time they make sure the song sounds different enough or they license the entire song, not just the lyrics and music.
Now the real threat is that "The Romantics" are demanding an injunction to force the games be pulled off shelves (awful timing considering it's prime shopping season.) But I bet it's worth paying the group enough so they leave the games alone. Activision is likely to show the most growth of any video game maker this holiday season. And that's the line Activision CEO Robert Kotick is taking--Tuesday night he told "Fast Money" that the suit wasn't a threat.
Questions? Comments?











