Skip navigation

Media Money

Media Money Video Gallery
CNBC's Jon Fortt, Julia Boorstin and John Carney compare Apple and Google. This is really about the battle for video, ex...
Sirius, Linkedin and Activision will report earnings. So are the stocks hot or not? CNBC's Julia Boorstin & John Carney ...
MEDIA MONEY INDEX
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 23279714
Expiration DateTime: 2/11/2012 1:30:14 AM

MEDIA MONEY VIDEO GALLERY

» More

Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 31765984
Expiration DateTime: 2/11/2012 1:30:04 AM
    • Google vs. Apple 

        CNBC's Jon Fortt, Julia Boorstin and John Carney compare Apple and Google. This is really about the battle for video, explains CNBC's Julia Boorstin.

    • Big Media Names Report Earnings 

        Sirius, Linkedin and Activision will report earnings. So are the stocks hot or not? CNBC's Julia Boorstin & John Carney weigh in.

    • Cisco & News Corp Report Earnings 

        CNBC's Jon Fortt; Shaw Wu, Sterne Agee; and Mark Sue, RBC Capital Markets, discuss Cisco's latest earnings. Also, the update on News Corp's earnings, with CNBC's Julia Boorstin.

    • News Corp Earnings Review 

        Rupert Murdoch just made some big progress in its hacking scandal, which will minimize the embarassing details shared in court, reports CNBC's Julia Boorstin.

    • The Trade on Sprint & Disney Update 

        The Fast Money crew with the trade on Sprint, ahead of its Q4 earnings. Also, CNBC's Julia Boorstin has an update from Disney's conference call, as well as the outlook for ad revenues.

    • Disney Conference Call Update 

        CNBC's Julia Boorstin has the latest details from Disney's conference call, reporting attendance is up at the theme parks, and the company will launch a new broadcast channel in Japan next month.

RSS FEED

» Help

Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 31625651

MOST SHARED


Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 31330905
Expiration DateTime: 2/11/2012 1:30:45 AM

Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 23452000
Expiration DateTime: 2/11/2012 1:30:40 AM

Current DateTime: 01:29:10 11 Feb 2012
LinksList Documentid: 23452764
Expiration DateTime: 2/11/2012 1:30:24 AM

Activision "Activates" Wall Street Investors

Published: Wednesday, 28 Nov 2007 | 10:26 AM ET
Text Size
By: Julia Boorstin
Correspondent

Activision

Tuesday was quite the day for video game maker Activision [ATVI  Loading...      ()   ]--the stock ended the day up nearly 14 percent. Wall Street was jazzed by the gamemaker's forecasts, which were so hot, they far exceeded even the most optimistic analysts estimates.

And early game sales were so positive recently, it bodes very well for the holiday shopping season. Two big franchises are expected to be top sellers this holiday season.

The first is Call of Duty 4, which is expected to be huge, largely because of the games high ratings (in the 90% range). And yes, like movie reviews, game reviews do matter. The other is Guitar Hero 3, which was so huge out of the gate-- bringing in more than $115 million in sales in its first WEEK on the market--it'll likely continue to deliver. Think about how big an opening week that is: $115 million is more than a third of the company's second quarter revenue it just reported.

Another factor making investors happy--these franchise games don't have any licensing fees attached, so they not only build top line, they grow margins.

The stock performance tells me that no one's that worried about a federal lawsuit filed yesterday. The group, "The Romantics" are suing Activision for ripping off its "What I Like About You" hit. The song appears in "Guitar Hero Encore, Rock the 80s," which came out this summer.

Activision licensed the rights to do a cover of the song, but the music group says it doesn't sound like a cover, it sounds like a copy. This isn't typical piracy or copyright infringement, it's more about "off trademark" or "unfair competition". And it's fairly easy to settle--they simply have to pay a fee for each game sold, and next time they make sure the song sounds different enough or they license the entire song, not just the lyrics and music.

Now the real threat is that "The Romantics" are demanding an injunction to force the games be pulled off shelves (awful timing considering it's prime shopping season.) But I bet it's worth paying the group enough so they leave the games alone. Activision is likely to show the most growth of any video game maker this holiday season. And that's the line Activision CEO Robert Kotick is taking--Tuesday night he told "Fast Money" that the suit wasn't a threat.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved
Sectors:Media


Current DateTime: 09:37:11 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:42 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:14 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:31 10 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters